By Robert Wall 

LONDON-- Airbus Group NV isn't ready to abandon production of its A380 superjumbo as the head of the commercial jet unit promises to attract new buyers and eventually upgrade the aircraft.

"We will get additional customer[s] on the A380," Fabrice Brégier, head of the commercial jet unit at Airbus, told investors on Thursday. Eventually the plane will be upgraded with new engines and stretched to seat more passengers, he added.

Airbus and rival Boeing Co. have struggled to secure more sales for their largest and most expensive aircraft as airlines seek smaller, twin-engine long-range jets.

Boeing this week said it would reduce monthly production of its 747-8 jetliner to 1.3 aircraft a month from 1.5 in September 2015, bringing annual deliveries to approximately 16 from 18 jets.

Airbus has suffered order cancellations on the A380 as airlines worry about filling an aircraft that seats about 525 passengers and costs $414.4 million at list price. Airbus has booked orders for 318 superjumbos, though some customers, like Virgin Atlantic Airways with a deal for six, have said they may not take the planes.

Mr. Brégier tried to dispel concerns over the future of the program after Airbus's Chief Financial Officer Harald Wilhelm told investors on Wednesday that one of the options could be ceasing production at the end of the decade.

Mr. Wilhelm said the superjumbo program, after years of losses, would reach break-even next year and remain there until around 2018. The plane maker then faces a choice of whether to upgrade the jet, stay the course, or discontinue building the plane in a rare admission that production of the superjumbo could end.

Mr. Brégier said cost reduction efforts on the A380 mean the aircraft could break even at a unit level even if production drops slightly below 30 aircraft a year.

Nick Cunningham, an analyst at Agency Partners, said the choice is really to upgrade or to cease production with management having committed not to allow the program to return to making losses.

Emirates Airline, the largest buyer of the superjumbo, has been urging Airbus to upgrade the plane.

Airbus is also is in talks with four existing A380 customers to buy more aircraft, John Leahy, chief operating officer for customers at the Airbus jet unit told investors. He also said he recently held talks with Emirates about the so called A380neo, a potential upgraded model with new engines.

Mr. Brégier also said he still expects the first A350 jetliner to go to lead operator Qatar Airways before the end of the year The handover anticipated for the coming weekend was called off Wednesday.

Write to Robert Wall at robert.wall@wsj.com

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