Southeastern Grocers Upgrades Loyalty Program with Plenti®
March 15 2017 - 6:30AM
Business Wire
First grocery partner expected to add more than
700 store locations and millions of members to Plenti, the U.S.’s
first loyalty coalition with major brands operated by American
Express
Plenti, the first U.S.-based loyalty coalition with major
brands, today announced the addition of the first grocer to its
program, Southeastern Grocers LLC, parent company to BI-LO, Fresco
y Más, Harveys and Winn-Dixie. Southeastern Grocers will upgrade
their loyalty program by launching Plenti throughout all stores as
of April 5. The full roll out follows a successful Plenti launch in
Harveys Supermarkets late last year. Plenti, a program operated by
American Express (NYSE:AXP), offers members numerous ways to earn
points and save on the things they already shop for every day,
regardless of the payment method used.
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Starting today, customers throughout all BI-LO, Fresco y Más and
Winn-Dixie locations can now enroll in BI-LO Rewards with Plenti®
or Winn-Dixie Rewards with Plenti® (valid at Winn-Dixie and Fresco
y Más stores) both in store and online. As of April 5, customers
can begin earning and using points for savings on groceries with
Southeastern Grocers, as well as on gas with Exxon™ and Mobil™
stations and at thousands of other online and retail partner
locations, including AT&T, Macy’s, Chili’s, Rite Aid and
more.
“At Southeastern Grocers, we are always looking for ways to
provide better value to our customers. Our new rewards program with
Plenti provides our customers the ability to not only gain savings
on gas, but on groceries as well. The new program will therefore
offer more ways to earn, more ways to save and even greater
flexibility for our customers – thanking and rewarding them for
their loyalty,” said Chief Marketing Officer Sharry Cramond,
Southeastern Grocers.
"We are thrilled to add Southeastern Grocers as our newest
Plenti partner. Since launch, we have committed to expanding our
program to brands where our members shop frequently, with a focus
on the grocery category," said Josh Berwitz, president, U.S.
Loyalty, American Express. "With a full rollout of Plenti across
all of Southeastern Grocers’ popular stores, our members will now
have the ability to earn and use points at hundreds of locations on
the items they buy most often.”
“As a founding Plenti partner, ExxonMobil understands the power
of Plenti – it has brought our customers more value and it has
helped grow our business,” said Kim Kemper, US loyalty manager for
ExxonMobil Fuels, Lubricants & Specialties Marketing Company.
“We are proud to be Plenti’s exclusive gas partner and look forward
to serving Southeastern Grocers’ customers across the
Southeast.”
Notes for the Editor:
Southeastern Grocers + Plenti
Starting April 5, Plenti members can earn one Plenti point for
every $2 spent at Southeastern Grocers stores, and will earn even
more when they buy products with bonus point tags across the store.
One thousand points translates to at least $10 in savings, and
Plenti members can earn points faster by activating special
promotional offers on Plenti.com and by shopping via the Plenti
Online Marketplace.
Using Plenti with Southeastern
Grocers:
- Plenti Members: Existing Plenti
members can earn and use points by swiping their Plenti card or
entering the associated phone numbers at any BI-LO, Fresco y Más,
Winn-Dixie or Harveys Supermarket store.
- Southeastern Grocers Customers:
Southeastern Grocers customers can conveniently register for Plenti
and link their current BI-LO Bonus card and Winn-Dixie Rewards card
with a new BI-LO Rewards with Plenti® or a Winn-Dixie Rewards with
Plenti® card at their local store or online at
http://www.bi-lo.com/plenti and
http://www.winndixie.com/plenti.
For more information, please visit http://www.bi-lo.com/plenti
or http://www.winndixie.com/plenti
About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely
known companies, which include: American Express, AT&T, Exxon,
Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise
Rent-A-Car, Hulu, Expedia and Chili’s Grill & Bar. Plenti is
designed to offer consumers greater choice and savings potential
through a multi-category rewards platform. For more information,
visit: www.plenti.com or connect with Plenti
on Facebook.com/PlentiRewards, Twitter.com/PlentiRewards, Instagram.com/PlentiRewards
and YouTube.com/PlentiRewards.
About Southeastern Grocers
Southeastern Grocers, LLC, parent company and home of BI-LO,
Fresco y Más, Harveys and Winn-Dixie grocery stores, is the fifth
largest conventional supermarket in the U.S. The company employs
nearly 60,000 associates who serve customers in grocery stores,
liquor stores and in-store pharmacies throughout the seven
southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Fresco y
Más, Harveys and Winn-Dixie are well-known and well-respected
regional brands with deep heritages, strong neighborhood ties,
proud histories of giving back, talented and loyal associates, and
strong commitments to providing the best possible quality and value
to customers. For more information, visit www.bi-lo.com,
www.frescoymas.com, www.harveyssupermarkets.com and
www.winndixie.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170315005399/en/
American ExpressMelanie Backs,
212-640-2164Melanie.L.Backs@aexp.comorSoutheastern GrocersJoe
Caldwell, 904-318-7197JoeCaldwell@segrocers.com
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