American Express Announces Artist Pharrell Williams as the Creative Director of the Platinum Card®
December 15 2016 - 9:00AM
Business Wire
Pharrell Williams will help elevate and enrich
the global experiences offered to Platinum Card Members
Today, American Express (NYSE:AXP) announced that musician,
producer, style icon and entrepreneur, Pharrell Williams will serve
as the Creative Director of the Platinum Card. As the Creative
Director, Pharrell will bring his creative vision and style to
inspire and guide the global experiences, access and services that
the Platinum Card is renowned for providing.
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Pharrell Williams, Creative Director of
the American Express Platinum Card (Photo: Business Wire)
As consumers’ tastes and passions evolve, American Express will
continue to bring exceptional premium experiences and benefits to
its Platinum Card Members across travel, music, dining, fashion,
art, wellness and more. Pharrell will set the creative direction
for such experiences and events and inspire new cutting-edge
collaborations and partnerships that meet the needs of the
ever-changing premium consumer lifestyle.
“I’m excited to be partnering with such a globally respected
brand as American Express to inspire new innovative and creative
premium experiences and work together to enhance the future of the
Platinum Card,” said Pharrell Williams.
“We want the Platinum Card and the experiences it offers to be
influenced and shaped by our Card Members, so we're thrilled to be
working with long-time Card Member and creative visionary Pharrell
to lead some of these efforts,” said Janey Whiteside, SVP of Global
Charge Products, Benefits and Services at American Express. “Like
many of our Card Members, he’s traveled the globe, he has an
amazing imagination, and he loves to discover and share new
experiences.”
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
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version on businesswire.com: http://www.businesswire.com/news/home/20161215005394/en/
Charlotte FullerCharlotte.Fuller@aexp.com212-640-6841orMargot
LeedsMargot.leeds@pmkbnc.com212-373-0106
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