Back for the 12s: American Express & the Seattle Seahawks Return for Second Season of “All for the 12s” Experiences in 2016
October 12 2016 - 11:48AM
Business Wire
American Express and Seahawks extend their
multi-year partnership, bringing back fan-favorite experiences and
introducing a wide range of new events, offers and benefits for the
12s and local merchants
American Express (NYSE:AXP) and the Seattle Seahawks today
announced a multi-year extension of their partnership, which will
continue to bring together Card Members and Seattle businesses to
offer exclusive experiences for Seahawks fans – also known as the
"12s" – throughout the football season. The 2016 Seahawks season
will mark the second year of delivering fan-driven events and
benefits for Card Members and the Seattle community.
"We’ve seen first-hand the amazing passion this city has for the
Seahawks, from the fans to the storefronts, the Seattle community
is united in supporting their beloved team,” said Gunther Bright,
EVP and GM of Merchant Services U.S., American Express. “Just as
the Seattle community is devoted to their team, we are devoted to
the Seattle-area Card Members and merchants who rely on American
Express every day. We’re honored and excited to bring back a second
season of experiences for the 12s, with returning fan-favorites and
new experiences for fans to enjoy, fueled by the service and access
that only American Express can provide.”
“Last season American Express did a phenomenal job of creating
great activations and events, including Section 12 and Hawks Island
for Seahawks fans on Blue Friday and on gameday,” said Amy
Sprangers, Seahawks Vice President of Corporate Partnerships and
Suites. “We are honored to extend our partnership with American
Express, a partner who will continue to bring incredible
experiences to our fans.”
The Seahawks regular season will feature a full lineup of
activities for American Express Card Members and merchants,
including the return of Hawks Island on the Puget Sound, the
Section 12 pre-game experience outside CenturyLink Field before
home games, a new community tour featuring the American Express Fan
Van and merchant tool kits that give local businesses more ways to
show support for their team.
To kick off the second season of the partnership, on August 27,
American Express hosted “Dinner on the 50,” an exclusive
dinner experience for a few hundred Card Members, who were treated
to a four-course meal on the 50-yard line of CenturyLink Field. The
event featured intimate panel discussions with current Seahawks
players Earl Thomas, Bobby Wagner and Tyler Lockett, as well as
other fan activities.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
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About Seattle Seahawks
The Seattle Seahawks joined the National Football League (NFL)
in 1976 as an expansion team. The Seahawks have won nine division
titles and three conference championships. They are the only team
to have played in both the American Football Conference (AFC) and
the National Football Conference (NFC) championship games. They
have appeared in three Super Bowls, (Super Bowl XL, Super Bowl
XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver
Broncos, 43-8, in Super Bowl XLVIII to win their first title. The
team plays at CenturyLink Field in downtown Seattle and is owned by
local businessman, investor, and philanthropist Paul Allen.
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Melanie BacksVice President, American
Expressmelaniebacks@gmail.com212-640-2164
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