Multi-Platinum Selling Singer-Songwriter Ellie Goulding Joins Forces with Triple-Threat Entertainer Scarlett Johansson for th...
October 29 2015 - 2:16PM
Business Wire
Following the Release of Ellie Goulding’s Third
Studio Album, “Delirium”, Live Concert Event To Be Streamed
Globally on November 11th From Hammerstein Ballroom in New York
City, Show Will be Directed by Scarlett Johansson
American Express (NYSE:AXP) announced today that Cherrytree/
Interscope recording artist Ellie Goulding and actress, Scarlett
Johansson have been selected as the next pairing in its popular
live stream music series, ‘American Express Unstaged,’ in
partnership with Vevo and YouTube. Goulding’s November 11th concert
from New York’s Hammerstein Ballroom at 8:00 PM EST will be
directed by Johansson and live streamed at AmexUNSTAGED.com and via
the Amex Unstaged app. The performance is set to take place just
days after the release of Ellie Goulding’s new album “Delirium”
with the Unstaged performance being her first full live show
featuring tracks off her new album.
“I am so excited for my upcoming ‘American Express Unstaged’
performance and to know I’ll have Scarlett Johansson directing the
live stream is really cool” said Goulding. “I wanted to go into
this album making everything bigger and better and from the looks
of this collaboration we are achieving both of those goals. I can’t
wait to perform my new album for the fans that will be at the show
in New York City as well as for all my other fans around the world
that will have a chance to catch the livestream online.”
Ellie Goulding’s third album, Delirium is the follow-up to
2012’s Halcyon, which cemented Goulding’s status as a global
artist. The British singer and songwriter has sold over six million
albums and 20 million singles worldwide and has scored six
consecutive platinum singles “Lights,” “Anything Could Happen,” “I
Need Your Love,” “Burn,” “Outside” and “Love Me Like You Do” (which
went to No. 1 on the iTunes chart in over 70 countries and broke
the record for most streamed song in one week on Spotify). Goulding
has racked up over one billion plays on both YouTube and Spotify
and has performed at the world’s biggest festivals, including
Coachella, Bonnaroo, Lollapalooza, Glastonbury, and Outside Lands.
In addition, she has also collaborated with top producers such as
Calvin Harris, Skrillex, Zedd, Diplo, and Max Martin (on “Love Me
Like You Do” and her most recent single “On My Mind”). The lead
single from Delirium, “On My Mind” was released to rave
reviews.
"I’m excited to be directing this live music event for American
Express with Ellie Goulding” said Johansson. "Ellie is a true
artist and an inspiring woman; her creativity and healthy ambition
are only matched by her humor and humility. It is my pleasure to
bring fans an opportunity to connect with Ellie’s live performance
in a way they’ve never experienced,” elaborates Johansson.
Scarlett Johansson (“The Avengers,” “Match Point”) won a BAFTA
for her role in “Lost in Translation” and a Tony Award® for the
Arthur Miller play “A View from a Bridge.” She’s also recorded two
albums of her own. Johansson will reprise her role as Black Widow
in Captain America: Civil War. The film is set for a May 2016
release. American Express enlisted Johansson on the project to lend
her expertise to the production and help create an engaging
experience for fans in attendance and as well as those viewing the
live performance online around the world.
“American Express works tirelessly to provide experiences that
go above entertainment and by providing truly interactive and
immersive moments in time for our Card Members and all music fans,”
said Walter Frye, vice president, sponsorships and branded
entertainment, American Express. “For this edition of ‘American
Express Unstaged,’ we are extremely pleased to have someone like
Ellie Goulding and Scarlett Johansson join the list of amazing
artists and directors that are a part of our program and provide
our Card Members a unique experience to enjoy.”
American Express, in partnership with Vevo and YouTube, will
provide Ellie Goulding fans and music enthusiasts worldwide with
several pre-show and in-concert digital features, experiences and
one-of-a-kind content that further enhance the “American Express
Unstaged” experience:
- American Express Unstaged App:
Fans will be able to access an exclusive livestream experience only
through the new Amex UNSTAGED app that will include exclusive
pre-show and post-show experiences, behind the scenes photos,
little known trivia and more, all synced to the live
performance.
- Digital Content: On November
4th, fans can visit AmexUNSTAGED.com and the Amex Unstaged app to
enjoy a video featuring Ellie Goulding sharing her story, journey
and inspiration behind her music.
- Choose Your Cam: Fans watching
the concert online can control their viewing experience throughout
the live show by switching between the main stream and alternate
in-venue vantage points.
- Online Rebroadcast: Immediately
following the live performance, fans will be able to enjoy a 24
Hour rebroadcast on AmexUNSTAGED.com and the Amex UNSTAGED app. The
full concert will be available on demand at AmexUNSTAGED.com and
the Amex UNSTAGED app for 48 hours beginning on Thursday, November
12th. Clips of the performance will also be available at
AmexUNSTAGED.com, the Amex Unstaged app and Vevo.com beginning on
Friday, November 13.
- Radio and Digital Rebroadcast:
In addition to the web rebroadcast, American Express is partnering
with iHeartMedia to promote the event nationally across its on-air,
digital and social platforms. iHeartMedia will also air a 30 minute
rebroadcast of Unstaged on Nov. 12 at 8 p.m. local time across its
CHR stations nationwide and on iHeartRadio, the all-in-one digital
music and streaming service.
In addition to amexunstaged.com and the Amex Unstaged app, fans
can watch the live event on YouTube.com/americanexpress, Vevo’s
free apps for iOS, Xbox and Apple TV, and on Amex NOW, the brand’s
always-on television channel through select service providers and
connected TV applications. This innovative digital stream, brought
to life globally by online music leaders Vevo and YouTube, will
build on previous ‘American Express ’Unstaged’ performances from
musical and director duos such as Disclosure and James Corden, Dead
& Co. and Brett Ratner, Tim McGraw and Bennett Miller, Pharrell
Williams and Spike Lee, Kings of Leon and Fred Armisen, Vampire
Weekend and Steve Buscemi, The Killers and Werner Herzog, Usher and
Hamish Hamilton, and many more.
Leading up to the November 11th performance, fans will be able
to receive insider updates about the concert by connecting with
American Express at AmexUNSTAGED.com, downloading the Amex Unstaged
app on Android or iOS, Twitter.com/AmericanExpress or
Facebook.com/AmericanExpress. American Express® Card Members can
access information about and tickets for upcoming Card
Member-exclusive music experiences at
americanexpress.com/entertainment.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge and credit cards,
business credit cards, Plenti rewards program, travel services,
gift cards, prepaid cards, merchant services, corporate card and
business travel.
About Vevo
Vevo is the world’s leading all-premium music video and
entertainment platform with over 12 billion monthly views globally.
Vevo brings a library of 150,000 HD music videos, exclusive
original programming and live concert performances to everyone on
the planet who loves music. Viewers can watch on-demand
through Vevo.com, the mobile web and apps for
mobile/tablets and TVs, or through Vevo TV, the always-on
broadcast-style linear music channels built by expert human
programmers. Additionally, Vevo syndicates its catalogue to dozens
of sites across the web giving music fans the option to view their
favorite programming anywhere, anytime. It is Vevo’s massive scale
and reach that has attracted more than 900 brand marketers around
the globe since its launch in 2009.
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version on businesswire.com: http://www.businesswire.com/news/home/20151029006467/en/
PMK-BNCRobert Santini,
212.373.6151robert.santini@pmkbnc.comorAmerican ExpressBradley
Minor, 212.640.2274bradley.r.minor@aexp.com
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