International Recording Artists Disclosure & Multi-Talented Producer James Corden Join Forces for the Next “American Expres...
September 17 2015 - 11:41AM
Business Wire
Live Event Following Launch of Disclosure’s
Sophomore Album To Be Streamed Globally on September 29 from Los
Angeles Sports Arena; Fans Can Create Their Own Digital “Disclosure
Face” in Unstaged App
American Express (NYSE:AXP) announced today that international
recording artists Disclosure and actor, writer and television host
James Corden have been selected as the next pairing in its popular
live stream music series “American Express Unstaged,” in
partnership with Vevo and YouTube. Disclosure’s September 29
concert from Los Angeles Sports Arena at 9:00 PM PT will be
executive produced by Corden and will be live streamed at
amexunstaged.com and via the Unstaged app. The performance is set
to take place just days after the release of Disclosure’s sophomore
album “Caracal” with the Unstaged performance being their first
full live show featuring tracks off their new album.
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INTERNATIONAL RECORDING ARTISTS
DISCLOSURE AND MULTI-TALENTED PRODUCER JAMES CORDEN JOIN FORCES FOR
THE NEXT "AMERICAN EXPRESS UNSTAGED" CONCERT (Photo: Simon
Emmett)
“We are so excited to be working with James Corden on this
project,” said Howard and Guy Lawrence from Disclosure. “He’s so
funny and creative and we can’t wait to see what he brings to the
table for our ‘American Express Unstaged’ show. It’s so impressive
to see how he’s made the transition to the entertainment industry
in America; he’s doing an amazing job.”
James Corden (“The Late Late Show,” “Into the Woods,” “One Man,
Two Guvnors,” “Gavin & Stacey”) is a triple threat starring on
stage, film, and television. He’s known around the world as a Tony
Award®-winning performer on Broadway, a BAFTA-winning star of a UK
television series, a feature film actor, and an acclaimed host,
writer, and producer in several genres of television. Since Corden
took over as host of the hit CBS staple “THE LATE LATE SHOW” on
March 23, 2015, the show has generated numerous buzzworthy viral
videos (23 of which boast more than 1 million online views),
reached series highs in viewers and earned a Critics’ Choice Awards
nomination. American Express enlisted Corden on the project to lend
his theatrical expertise to the production and help create an
engaging experience for fans in attendance and as well as those
viewing the live performance online.
"I’m excited to work with American Express and Disclosure to
produce my first live music event,” said Corden. "Howard and
Guy are extremely talented individuals who have taken the world by
storm with their music, and I am privileged to be able to create a
memorable experience for their fans all over the world.”
“At American Express, we are constantly raising the bar on
immersive and interactive entertainment experiences for our Card
Members and all music fans,” said Walter Frye, vice president,
sponsorships and branded entertainment, American Express. “For this
installment of ‘American Express Unstaged,’ we are excited to give
fans at home the opportunity to be a part of the show through the
Unstaged app, in which they will be able to create their own
versions of the Disclosure Face and select images will be featured
during the show.”
American Express, in partnership with Vevo and YouTube, will
provide Disclosure fans and music enthusiasts worldwide with
several pre-show and in-concert digital features, experiences and
one-of-a-kind content that further enhance the “American Express
Unstaged” experience:
- American Express Unstaged App:
On September 17, American Express will reveal the latest update to
its Unstaged mobile app which will include new features that allow
fans to create their own version of the Disclosure Face (the
outline placed over the duo’s faces on their album covers and press
photos) and access an enhanced live stream experience with the app.
In the app, fans will be able to customize and submit their own
Disclosure Face, which may be featured on stage during the live
show, and also view the gallery of fans’ submissions from around
the world. For the first time ever, fans will be able to access an
exclusive livestream experience only through the Unstaged app that
will include exclusive pre-show and post-show experiences, behind
the scenes photos, little known trivia and more, all synced to the
live performance.
- Exclusive Digital Content:
Leading up to the September 29 performance, fans can visit
amexunstaged.com and the Unstaged app to enjoy a series of videos
featuring Disclosure telling their stories, journey and inspiration
behind their music.
- Choose Your Cam: Fans watching
the concert online can control their viewing experience throughout
the live show by switching between the main stream and alternate
in-venue vantage points, including the “Disclose Your Face” Cam
featuring fans submissions all set to the soundtrack of the live
show.
- Rebroadcast: Immediately
following the live performance, fans will be able to enjoy a
rebroadcast on amexunstaged.com and the Unstaged app. The full
concert will be available on demand on amexunstaged.com and the
Unstaged app for 48 hours beginning at 11:00PM PT on Wednesday,
September 30. Clips of the performance will also be available at
amexunstaged.com, the Unstaged app and
Vevo.com beginning at 11 P.M. PT on Friday, October 2.
In addition to amexunstaged.com and the Unstaged app, fans can
watch the live event on YouTube’s mobile app, Vevo’s free apps for
iOS, Xbox and Apple TV, and on Amex NOW, the brand’s always-on
television channel through select service provider and connected TV
applications. This innovative digital stream, brought to life
globally by online music leaders Vevo and YouTube, will build on
previous “American Express Unstaged” performances from musical and
director duos such as Tim McGraw and Bennett Miller, Pharrell
Williams and Spike Lee, Kings of Leon and Fred Armisen, Vampire
Weekend and Steve Buscemi, The Killers and Werner Herzog, Usher and
Hamish Hamilton and Kenny Chesney and Jonathan Demme, and many
more.
Leading up to the September 29 performance, fans will be able to
receive insider updates about the concert by connecting with
American Express at amexunstaged.com, downloading the app on
Android or iOS, Twitter.com/AmericanExpress or
Facebook.com/AmericanExpress. American Express® Card Members can
access information about and tickets for upcoming Card
Member-exclusive music experiences at
americanexpress.com/entertainment.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge and credit cards,
business credit cards, Plenti rewards program, travel services,
gift cards, prepaid cards, merchant services, corporate card and
business travel.
About Vevo
Vevo is the world’s leading all-premium music video and
entertainment platform with nearly seven billion monthly views
globally. Vevo brings a library of 100,000 HD music videos,
exclusive original programming and live concert performances to
everyone on the planet who loves music. Viewers can watch on-demand
through Vevo.com, the mobile web and apps for
mobile/tablets and TVs, or through Vevo TV, the always-on
broadcast-style linear music channels built by expert human
programmers. Additionally, Vevo syndicates its catalogue to dozens
of sites across the web giving music fans the option to view their
favorite programming anywhere, anytime. It is Vevo’s massive scale
and reach that has attracted more than 900 brand marketers around
the globe since its launch in 2009.
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version on businesswire.com: http://www.businesswire.com/news/home/20150917006068/en/
PMK-BNCRobert Santini,
212.373.6151robert.santini@pmkbnc.comorAmerican ExpressAmelia
Woltering, 212.640.7034Amelia.T.Woltering@aexp.com
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