American Express Helps Golf Fans Get into the Swing of the Mind Game During the 2015 U.S. Open at Chambers Bay
June 11 2015 - 10:00AM
Business Wire
Onsite Events and Digital Experiences –
Informed by Insights from Renowned Sport Psychologists –
Help Fans Improve Their Concentration and
Confidence
American Express will give Card Members and golf fans access at
the 2015 U.S. Open at Chambers Bay Golf Course in University Place,
Washington, and provide fans with interactive experiences onsite
and online designed to give them an edge on the course.
“American Express once again serves unique benefits to fans
during one of golf’s most anticipated and mentally-challenging
events,” said Deborah Curtis, vice president, Global Sponsorships
and Experiential Marketing at American Express. “Golf is a game of
both competence and confidence, and we want to provide our Card
Members and golf fans throughout the U.S. with a wealth of insider
knowledge and useful tools to develop their own ‘mind game’ and
learn what it takes to compete at a championship level.”
American Express Helps Fans Sharpen Their Mental Edge at
Chambers Bay
This year’s American Express® Championship Experience provides
fans with hands-on instruction and tools designed to develop their
mental edge, elevate their game and take advantage of all of the
action on the course and around the Seattle-Tacoma region.
Experiences include:
- The Mind Game Studio: Renowned
sports psychologists and authors Dr. Bob Rotella and Dr. Gio
Valiante teach fans how to improve their mental focus and golf
game. In addition, fans can complete a digital “Mind Game
Training.” Learn more below.
- Trackman Swing Zone: A
professional-grade swing analysis to challenge fans’ mental
toughness on the course with staged distractions that mimic the
ambient challenges the pros face. American Express enhances this
analysis by allowing players to compare their swings both with and
without distractions to better understand how their mental focus
affects their club speed, attack angle, spin rate and ball
flight.
- Find Your Focus Photo:
Gives fans a chance to capture and share a GIF of their swing and
the words that inspire them to play their best, which they can then
post to their social networks.
- The Guest Information Desk:
Provides fans with information on PLAY9™ Day, July 29, promoted in
partnership by the USGA and American Express, including a list of
courses near them that welcome 9-hole play. American Express also
provides guests with local small merchant guides to help tourists
and locals alike discover and support restaurants and shops in the
greater Seattle-Tacoma region. Guides are only available while
supplies last.
- Complimentary American Express
CourseCast Radio for Card Members: A fan favorite, special
earpieces featuring Sirius XM’s live broadcast of the Open are
available to American Express Card Members throughout the
tournament allowing fans to stay up-to-date with key moments of
play anywhere on the course. All American Express CourseCast radios
at the Open are provided on a first-come, first-serve basis and are
only available while supplies last.
American Express Offers Fans At Home a New Lens on the
Game
American Express is collaborating with the USGA and Fox Sports
to highlight the psychological side of the game through inspiring
stories about professional golfers’ trajectories and interactive
challenges designed to help build fans’ mental prowess on the
course.
- “The Mind Game” Vignette Series:
One-on-one interviews featuring golf’s top players, including Corey
Pavin, and their journeys to the Open, each revealing a different
side of the psychology behind the game. The series airs on the
American Express hub on FoxSports.com.
- “Mind Game Training” presented by
Dr. Bob Rotella in partnership with American Express: Offers
golf fans a series of online games and 10 videos with tips to help
them improve their focus, perseverance and reaction time on the
course. Fans can take “Mind Game Training” at the Championship
Experience throughout the week.
- The Official U.S. Open Live
Stream: Presented by American Express in partnership with the
USGA and Fox Sports, the live stream puts fans in control of their
viewing experience allowing them to choose between the Fox
broadcast or live footage of action on the 12th and 15th holes,
which are two of the more challenging holes on the course,
commanding especially sharp mental focus from the players. The live
stream provides continuous coverage of the championship from June
18 through June 21 on the U.S. Open app and USOpen.com.
Teeing Up World-Class Service at the U.S. Open
American Express Customer Care Professionals are once again
onsite at the Championship Experience delivering the company’s
award-winning Relationship Care® service to its customers and all
event guests, helping fans take full advantage of on-course
benefits and experience the exceptional care American Express
provides Card Members.
In advance of The CenturionSM Studio launch in Seattle, and for
the first time at the U.S. Open Championship, American Express is
having a Centurion Lounge pop-up located near the 13th hole to
provide an elevated level of service and experience to Platinum
Card® and Centurion® Members attending the U.S. Open tournament.
Throughout the week, Card Members can relax in the space and
experience a variety of exclusive programs. These include fitness
tips from professional golf trainer Sean Cochran, putting practice
with a pro, a meet-and-greet with legendary golfers and passed hors
d'oeuvres by Chef Cedric Vongerichten, The LaGuardia Centurion
Lounge executive chef and chef de cuisine at the renowned Perry St.
in New York. Space within the Centurion Lounge pop-up is
limited and is available on a first come, first
serve basis.
In addition to the 2015 programming, American Express is
currently offering early access to purchase tickets for the 2016
U.S. Open at Oakmont Country Club in Pittsburgh, Pennsylvania. Card
Members can visit americanexpress.com/entertainment for more
information on how to purchase tickets before the general public
until June 15th.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
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version on businesswire.com: http://www.businesswire.com/news/home/20150611005638/en/
PMK∙BNCBrian Tsao,
212-373-6158Brian.tsao@pmkbnc.comorAmerican ExpressAmelia
Woltering, 212-640-7034amelia.t.woltering@aexp.com
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