American Express Launches New Plenti SM Cobrand Credit Card and Membership Rewards® Points Transfer Relationship
May 04 2015 - 9:00AM
Business Wire
Plenti SM customers can now earn more Plenti
points with American Express ® cobrand Credit Card
Card Members can now transfer Membership
Rewards points into Plenti program
American Express (NYSE:AXP) and Plenti, the first loyalty
coalition involving major U.S. brands today announced a new cobrand
Credit Card for Plenti members to help them earn more Plenti points
to use towards savings at participating Plenti U.S. retail
locations. The Plenti Credit Card from Amex, available now, is a
no-annual-fee Credit Card where Card Members can earn 1 Plenti
point for every dollar spent on eligible purchases, in addition to
the Plenti points earned through the Plenti rewards program.
Plenti is the first loyalty coalition involving major U.S.
brands that lets consumers earn Plenti points at one place and use
them for savings at another. Partners include many of the places
where customers shop and spend every day, such as AT&T, Exxon,
Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise
Rent-A-Car and Hulu. The program is expected to include more brands
in additional categories over time.
“With the new Plenti cobrand Card, Card Members can collect,
combine and redeem even more points for savings,” said Eva Reda,
SVP, Cobrand Partnerships at American Express. “The Card is great
for people who are loyal to Plenti partner stores and want the
service and trusted security of American Express.”
Membership Rewards Program from
American Express Point Transfer
In addition, Plenti is the newest partner to the Membership
Rewards program. Card Members enrolled in the Membership Rewards
program can now transfer Membership Rewards points into Plenti
points. Membership Rewards points can be transferred in increments
of 500 points, which will equal 400 Plenti points.
The Membership Rewards program from American Express offers more
than a million reward options from more than 500 brands. The
program allows Card Members to earn one point for virtually every
dollar charged on eligible, enrolled American Express Cards, with
many opportunities to earn points faster. Membership Rewards points
are redeemable in a wide selection of reward categories. There is
no limit on the number of Membership Rewards points a Card Member
can earn. For more information about the program, visit:
www.membershiprewards.com or call 1-800-AXP-EARN (297-3276).
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge and credit cards,
business credit cards, travel services, gift cards, prepaid cards,
merchant services, business travel, and corporate card.
About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely
known companies, which includes: American Express, AT&T,
ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise
Rent-A-Car and Hulu. Plenti is designed to offer consumers greater
choice and savings potential through a multi-category rewards
platform. To receive more information, please visit: www.plenti.com
or connect us on Facebook.com/PlentiRewards,
Twitter.com/PlentiRewards, Instagram.com/PlentiRewards and
YouTube.com/PlentiRewards.
American Express:William
Tsang212.640.0933william.d.tsang@aexp.comorMelanie
Backs212.640.2164melanie.l.backs@aexp.com
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