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Eloqua Notches Modest Gains After IPO

By Lynn Cowan and Chris Dieterich NEW YORK--Shares of software company Eloqua Inc. (ELOQ) rose modestly on its first day as a publicly traded company. The company's stock opened at $12.02 a share on the Nasdaq Stock Market, according to FactSet, or 4.5% higher than its initial-public-offering price of $11.50. The company sold eight million shares at a price that was toward the higher end of its expected $10-to-$12 range. The stock fell back a bit shortly after its trading began, up 2.9% to $11.83 around 11 a.m. EDT. Eloqua, founded in 2000, makes performance-management software that it delivers via the Internet to subscribers. Its software automates marketing and sales initiatives and provides analysis and monitoring tools to users. Eloqua's software allows companies to track and analyze potential buyers' interactions with web pages, social-media networks and other communications platforms. Its customers include Adobe Systems Inc. (ADBE), American Express Co. (AXP), and VMware Inc. (VMW). Eloqua's software subscription fees increase when the size of a customer's database of potential buyers rises above a predetermined level. In 2011, Eloqua's revenue increased 40% to $71 million, though the company posted a net loss of $6.2 million, compared with a net loss of $1.5 million in 2010. In the first six months of 2012, Eloqua's revenue increased 42% to $45 million, although the company reported a net loss of $5.5 million, compared with a loss of $3.5 million in the first half of the prior year. The company has a history of losses and warns it may not be consistently profitable in the future. Eloqua's offering follows a disappointing debut last week from cloud-based business-software company E2open Inc. (EOPN), which fell 9.3% on its stock-market debut after pricing at the low end of its range. E2open fell 1.4% to $12.35 on Thursday, and remains 18% below its $15 IPO price. Write to Lynn Cowan at lynn.cowan@dowjones.com

Stock News for American Express (AXP)
DateTimeHeadline
04/17/201519:58:10Stock Markets Around Globe Lose Their Footing
04/17/201517:16:24MARKET SNAPSHOT: U.S. Stock Rout On Friday Helps Drive Weekly...
04/17/201516:52:41MARKET SNAPSHOT: U.S. Stock Rout On Friday Helps Drive Weekly...
04/17/201515:52:09MARKET SNAPSHOT: U.S. Stocks Sell Off As Global Jitters Take...
04/17/201511:35:00MARKET SNAPSHOT: U.S. Stocks Stage Selloff As Global Jitters...
04/17/201511:09:40American Express Company Price Target Lowered to $88.00 at Argus...
04/17/201510:42:48MARKET SNAPSHOT: U.S. Stocks Stage Selloff As Global Jitters...
04/17/201509:57:07MARKET SNAPSHOT: U.S. Stocks Stage Early Selloff
04/17/201508:30:09MARKET SNAPSHOT: U.S. Stocks: China Regulatory Move Rattles Markets
04/17/201507:43:48MARKET SNAPSHOT: U.S. Stocks: Futures Tumble After China Regulatory...
04/17/201507:20:50MARKET SNAPSHOT: U.S. Stocks: Futures Tumble After China Regulatory...
04/17/201507:20:15MARKET SNAPSHOT: U.S. Stocks: Futures Tumble After China Regulatory...
04/17/201506:31:17MARKET SNAPSHOT: U.S. Stocks: Futures Tilt South Ahead Of GE...
04/17/201504:16:45American Express Company PT Lowered to $69.00 (AXP)
04/16/201519:25:07American Express Profit Edges Up on Higher Card Member Spending...
04/16/201517:31:26American Express Earnings Jump, but Further Costco Fallout Lies...
04/16/201517:00:10American Express Profit Edges Up
04/16/201516:51:28American Express Profit Edges Up on Higher Card Member Spending...
04/16/201516:37:30American Express Profit Edges Up on Higher Card Member Spending
04/16/201516:06:33Current Report Filing (8-k)

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