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Eloqua Notches Modest Gains After IPO

By Lynn Cowan and Chris Dieterich NEW YORK--Shares of software company Eloqua Inc. (ELOQ) rose modestly on its first day as a publicly traded company. The company's stock opened at $12.02 a share on the Nasdaq Stock Market, according to FactSet, or 4.5% higher than its initial-public-offering price of $11.50. The company sold eight million shares at a price that was toward the higher end of its expected $10-to-$12 range. The stock fell back a bit shortly after its trading began, up 2.9% to $11.83 around 11 a.m. EDT. Eloqua, founded in 2000, makes performance-management software that it delivers via the Internet to subscribers. Its software automates marketing and sales initiatives and provides analysis and monitoring tools to users. Eloqua's software allows companies to track and analyze potential buyers' interactions with web pages, social-media networks and other communications platforms. Its customers include Adobe Systems Inc. (ADBE), American Express Co. (AXP), and VMware Inc. (VMW). Eloqua's software subscription fees increase when the size of a customer's database of potential buyers rises above a predetermined level. In 2011, Eloqua's revenue increased 40% to $71 million, though the company posted a net loss of $6.2 million, compared with a net loss of $1.5 million in 2010. In the first six months of 2012, Eloqua's revenue increased 42% to $45 million, although the company reported a net loss of $5.5 million, compared with a loss of $3.5 million in the first half of the prior year. The company has a history of losses and warns it may not be consistently profitable in the future. Eloqua's offering follows a disappointing debut last week from cloud-based business-software company E2open Inc. (EOPN), which fell 9.3% on its stock-market debut after pricing at the low end of its range. E2open fell 1.4% to $12.35 on Thursday, and remains 18% below its $15 IPO price. Write to Lynn Cowan at lynn.cowan@dowjones.com

Stock News for American Express (AXP)
DateTimeHeadline
05/03/201614:18:00American Express Declares Regular Quarterly Dividend
05/02/201615:06:34Current Report Filing (8-k)
05/02/201614:06:00American Express Company Elects Ralph de la Vega to Board of...
05/02/201610:23:00Buffett Defends AmEx CEO's Decision to End Costco Deal -CNBC
04/27/201618:20:00Ameriprise Operating Earnings Fall on Equity-Market Dislocation
04/27/201609:30:00Hiring Plans on the Rise but Finding the Right Staff is the Biggest...
04/26/201612:15:21Statement of Changes in Beneficial Ownership (4)
04/25/201613:08:00American Express, in Partnership with World Monuments Fund, Awards...
04/21/201603:02:00AmEx Profit Drops but Beats Expectations -- WSJ
04/20/201619:13:00American Express Profit Drops But Beats Expectations -- 3rd Update
04/20/201617:40:00American Express Profit Declines on Higher Costs
04/20/201617:15:00American Express Profit Declines on Higher Costs -- 2nd Update
04/20/201617:00:00American Express Profit Declines -- Update
04/20/201616:47:00American Express Profit Declines
04/20/201616:17:05Current Report Filing (8-k)
04/20/201616:10:00American Express First Quarter EPS of $1.45, Full Year Outlook...
04/15/201612:01:49Current Report Filing (8-k)
04/15/201611:14:00American Express Declares Dividend on Series B Preferred Stock
04/08/201613:52:00MARKET SNAPSHOT: Wall Street Pares Gains As Gap Inc., Retailers...
04/08/201611:31:00MARKET SNAPSHOT: Stocks Extend Gains As Energy Sector Soars

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