LEXINGTON, Ky., May 14, 2015 /PRNewswire/
-- ValvolineTM and Hendrick Motorsports today
announced an exciting new online challenge called "What's Under
the Hood?" NASCAR Sprint Cup Series drivers Jeff Gordon, Dale
Earnhardt Jr., Kasey Kahne
and Jimmie Johnson each step out
from behind the wheel to take a turn as host of the interactive
video game show series that will test the nuts and bolts of car
lovers' "Do-it-Yourself" (DIY) automotive knowledge.
Auto enthusiasts and NASCAR fans can take the challenge and join
in the first of four quiz rounds featuring racing legend
Jeff Gordon by visiting
www.ValvolineUndertheHood.com. Subsequent rounds featuring
Earnhardt, Kahne and Johnson will be released bi-weekly through
early July, giving players plenty of opportunities to win prizes
from limited edition gear to signed memorabilia and collectibles.
There is a special offer for fans who purchase five quarts of any
Valvoline motor oil at any participating store locations from now
until July 31, 2015. Go online
at ValvolineHat.com to redeem for limited edition hats designed by
the drivers**.
Later this summer, upon the completion of all four rounds, the
drivers will go head-to-head on behalf of four lucky fan
finalists. The big race will determine the grand prize winner
of a new or classic car. Follow www.facebook.com/Valvoline
and www.Twitter.com/Valvoline for updates.
"It was so much fun working with Valvoline as a host on 'What's
Under the Hood?' this season," said Gordon, driver of the No. 24
Chevrolet SS. "I can't wait to see how the fans do."
Each active round will feature a different driver's quiz in
multiple-choice format – the more times a contestant plays, the
more opportunities they have to win.
"Valvoline is second to none when it comes to car knowledge,"
said Earnhardt, driver of No. 88 Chevrolet SS. "This quiz is a
great way for fans to show off their expertise – or brush up their
skills – and win some pretty cool gear in the process."
Valvoline is the Official Lubricants Supplier of Hendrick
Motorsports and is featured as a major associate sponsor of the
team's Chevrolet SS race cars. Hendrick Motorsports uses a
specially designed Valvoline racing formulation in its Chevrolet
R-07 racing engines in the elite Sprint Cup Series.
"We know the Hendrick Motorsports team enjoys throwing down a
challenge as much as we do, whether on the track or off. Together
we're giving fans an opportunity to share the spotlight with their
favorite drivers and show us their car expertise," said
Jamal Muashsher, director of
marketing for Valvoline's global brands. "We at Valvoline are 100%
committed to real-world, hands-on expertise and it will be exciting
to see fans get in on the action in the coming weeks."
For more information, and complete program rules, visit
ValvolineUnderTheHood.com.
ABOUT VALVOLINE:
Valvoline, a brand of Ashland Inc. (NYSE: ASH), has been serving
American motorists for over 140 years. In addition to commercial
and industrial lubricants, the Valvoline family of products
includes, ZerexTM antifreeze, SynPowerTM
performance products, MaxLifeTM products created for
higher-mileage engines and NextGenTM, created with
50-percent recycled oil. With more than 930 locations throughout
the United States, Valvoline
Instant Oil ChangeSM service centers are a leader in
serving the quick lube market. For more information, please visit
Valvoline.com.
ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984,
Hendrick Motorsports has earned 235 race victories and a record 11
car owner championships in NASCAR's premier division, the Sprint
Cup Series. The organization fields four full-time Chevrolet teams
on the Sprint Cup circuit with drivers Kasey Kahne, Jeff
Gordon, Jimmie Johnson and
Dale Earnhardt Jr. Headquartered in
Concord, North Carolina, Hendrick
Motorsports employs more than 600 people. For more information,
visit HendrickMotorsports.com or interact on Twitter, Facebook,
Instagram and Pinterest.
* Trademark owned by a third party
** Proof of purchase required. While supplies last.
™Trademark, Ashland or its
subsidiaries, registered in various countries
SMService mark, Ashland or its subsidiaries, registered in
various countries
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SOURCE Valvoline