abercrombie kids Gives the Gift of Character This Holiday Season
November 01 2016 - 10:00AM
New Albany, Ohio, November 1, 2016-abercrombie
kids, a division of Abercrombie & Fitch Co. (NYSE: ANF),
introduces its newest marketing campaign, one that celebrates
adventure and a youthful spirit. The campaign features kids who
exemplify great character and creative expression, including
campers from SeriousFun Children's Network.
SeriousFun Children's Network is a global
community of 30 camps and programs where children with serious
illnesses experience the magic of camp free of charge. During their
time at camp, the kids discover joy, confidence, friendships and a
new world of possibilities, away from the hospitals and doctor
appointments that regularly interrupt their childhood.
Abercrombie & Fitch Co. has been connected to
SeriousFun since 2011 and was proud to announce its five-year, $15
million commitment to the charitable organization earlier this
year. The partnership focuses on creating opportunities for kids to
build their self-esteem and look at the world in an optimistic and
hopeful way. With support from SeriousFun, abercrombie kids
cast five campers in the campaign and their engaging, humorous, and
endearing personalities truly shine through.
"Our teams were fortunate to work with the campers
from SeriousFun and it was a great opportunity for us to capture
them having fun expressing themselves, playing, and just being kids
away from their routine doctor appointments and hospital visits.
With these kids, the only thing bigger than their smiles is their
character," said Stacia Andersen, Brand President of Abercrombie
& Fitch and abercrombie kids.
To help gift the SeriousFun camp experience to
more children, customers can donate or round up their purchase at
the register in all US abercrombie kids and Abercrombie & Fitch
locations now through December 31st, 2016.
See more of the campaign here,
www.abercrombie.com/kidswithcharacterseriousfun.
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About Abercrombie
& Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer
of high-quality, casual apparel for Men, Women and kids with an
active, youthful lifestyle under its Abercrombie & Fitch,
abercrombie kids and Hollister Co. brands. At the end of the
second quarter, the company operated 744 stores in the United
States and 182 stores across Canada, Europe, Asia and the Middle
East. The company also operates e-commerce websites at
www.abercrombie.com and www.hollisterco.com.
About SeriousFun Children's
Network
SeriousFun Children's Network is a global community of 30 camps and
programs serving children with serious illnesses and their
families, always free of charge. Founded by Paul Newman in 1988,
SeriousFun has served more than 732,000 children and families from
more than 50 countries. Each member camp is an independent,
not-for-profit organization dependent upon private funding to serve
all children at no cost to their families. To learn more
about SeriousFun, visit www.seriousfunnetwork.org.
Media
Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor
Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
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