SEATTLE, Feb. 11, 2016 /PRNewswire/ -- Alaska
Airlines and Seattle fashion
designer Luly Yang are announcing a
new partnership to redesign uniforms for more than 12,000 airline
employees. This is the next big step in the brand updates
Alaska recently unveiled, which
marked the company's first major brand changes in 25 years.
"We are thrilled to announce this new partnership with Luly.
From the moment I first met her, I knew she truly understood
Alaska and our unique needs as an
airline," said Sangita Woerner,
Alaska's vice president of
marketing. "With her design philosophy of finding the harmony of
form and function, she is the perfect designer to ensure our 12,000
uniformed employees express our refreshed brand in a thoughtful and
distinctive way."
Yang opened her first studio boutique in downtown Seattle in 2000 showcasing an initial
collection of 12 couture wedding gowns. Today she is an
internationally known designer headquartered in Seattle, whose portfolio has expanded to
include couture gowns and cocktail attire, menswear, accessories,
hotel uniforms and ready-to-wear (clothing available in stores for
the general public).
She is known for her timeless design solutions and signature
fit, cultivated over years of experience as an architectural
graphic designer, which influenced her design principle of finding
the perfect balance between "design and engineering." Over the next
several years, Yang will apply her expertise to Alaska's entire uniformed workforce.
"The uniform has to perform, it has to represent the brand and
it has to represent the soul of the employees who wear it," said
Yang, a frequent flier with Alaska. "I've been fascinated with flying ever
since I was a child, so I'm very inspired by this project.
Alaska is my airline, and every
time I board an Alaska Airlines flight I feel as though I am
already home."
Read more, on the Alaska Airlines blog: Seattle fashion
designer Luly Yang will design new uniforms for 12,000 Alaska
employees
Over the next few months, Yang will conduct focus groups with
Alaska's pilots, flight
attendants, airport staff (including customer service, ground
service, ramp and lounge employees), aircraft technicians and
stores agents (responsible for airplane parts), to better
understand the specialized needs of airline employees.
"In starting this project, I'm beginning to learn about the
details that go into making the complex process from check-in to
baggage claim hassle-free for customers. These are the things I
used to take for granted when flying," said Yang. "While our goal
is to create a beautiful, timeless uniform line, I've also realized
that some of the most important features you won't see from the
outside are going to be instrumental in making a difference in
seamless job performance for employees."
The uniforms will take about two years to design and produce and
are expected to debut in 2018.
The airline's updated look includes a fresh new color palette,
an updated and streamlined logo for the digital age and the
modernization of the iconic face that graces the tails of
Alaska's airplanes. Throughout
2016, customers will see the refreshed brand in a new airplane
paint scheme, on all digital channels, in marketing materials and
throughout the 111 airports served by Alaska and its regional partners.
About Alaska Airlines
Alaska Airlines, a subsidiary of
Alaska Air Group (NYSE: ALK), together with its partner regional
airlines, serves more than 100 cities through an expansive network
in the United States, Canada, Costa
Rica and Mexico. Alaska
Airlines ranked "Highest in Customer Satisfaction Among Traditional
Carriers in North America" in the
J.D. Power North American Airline Satisfaction Study for eight
consecutive years from 2008 to 2015. Alaska Airlines' Mileage Plan
also ranked "Highest in Customer Satisfaction with Airline Loyalty
Rewards Programs" in the J.D. Power 2014 and 2015 Airline
Loyalty/Rewards Program Satisfaction Report. For reservations,
visit www.alaskaair.com. For more news and information, visit
Alaska Airlines' newsroom at www.alaskaair.com/newsroom.
About Luly Yang
Raised
in a family of artists, architects, and engineers, Luly was exposed
at an early age to the fundamentals of design from numerous points
of view. Since she opened her couture studio in 2000 to this day,
graphic and architectural elements and a perfect balance of form
and function can be found in every one of Luly's designs. Learn
more at lulyyang.com.
Video -
https://www.youtube.com/watch?v=d4zWxsF4C8A&feature=youtu.be
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/alaska-airlines-selects-seattle-fashion-designer-luly-yang-as-new-uniform-designer-300218669.html
SOURCE Alaska Airlines