SEATTLE, May 13, 2015 /PRNewswire/ -- Alaska Airlines
ranked highest in airline customer satisfaction among traditional
carriers for the eighth consecutive year in the J.D. Power 2015
North America Airline Satisfaction Studysm. The
organization also announced today that travelers ranked Alaska
Airlines' Mileage Plan highest in overall customer satisfaction for
the second consecutive year in its Airline Loyalty/Rewards Program
Satisfaction Reportsm.
"We're honored to receive recognition from an organization as
prestigious as J.D. Power," said Alaska Airlines CEO Brad Tilden. "This recognition is a credit to
our amazing employees who provide our customers with outstanding
service every day. To our 13,300 Alaska and Horizon employees – thank you."
The survey, which polled 11,354 customers who flew on a major
North America carrier between
March 2014 and March 2015, ranked Alaska Airlines highest of any
traditional airline in six of seven categories, including cost and
fees; boarding/deplaning/baggage; flight crew; aircraft; check-in;
and reservations. Traditional carriers are defined as airlines that
operate multi-cabin aircraft and use multiple airport hubs.
Alaska Airlines Mileage Plan Ranks Highest in Overall
Customer Satisfaction Again
J.D. Power also announced Alaska Airlines' Mileage Plan ranked
highest in overall customer satisfaction for two straight years.
The Airline Loyalty/Rewards Program Satisfaction Report ranking is
based on six factors, including ease of redeeming points/miles;
reward program terms; account maintenance/management; ease of
earning points/miles; variety of benefits available; and customer
service. The report, which measures customer satisfaction with
airline reward and loyalty programs, is based on responses from
more than 3,000 airline loyalty and reward program members surveyed
in March 2015.
"We're thrilled our Mileage Plan has earned our industry's
highest ranking for two consecutive years," said Sangita Woerner, Alaska Airlines' vice president
of marketing. "Alaska Airlines Mileage Plan is designed to be in a
class of its own by offering customers generous rewards based on
miles flown, access to 14 airline partners to earn and redeem miles
on when they fly, and the ability to earn elite status faster than
any other airline program."
Alaska Airlines continues to make enhancements to its Mileage
Plan program that make it even easier to earn miles. Customers can
now earn bonuses between 25-75 percent when they fly in first
class, refundable coach and many business fares, while MVP Gold 75k
members can earn 125 percent bonus miles when they fly.
Additionally, members can earn elite-qualifying miles when they fly
on any of Alaska's 12
international partners.
Woerner noted that since the airline launched one-way partner
award shopping online in 2013, award travel on Alaska and its 14 partner airlines has
increased by 60 percent. Mileage Plan members have the flexibility
to mix and match award shopping in a variety of ways, including
shopping for one-way or roundtrip award travel on any partner
airline and combining airlines in one reservation using two types
of awards.
Read the official J.D. Power releases at www.jdpower.com.
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK),
together with its partner regional airlines, serves more than 100
cities through an expansive network in the United States, Canada and Mexico. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska
Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.
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SOURCE Alaska Airlines