Accenture Implements Profitable Trade Promotion Planning Solution for Mars
March 27 2017 - 7:57AM
Business Wire
Accenture (NYSE:ACN) has implemented the Accenture Trade
Promotion Management (TPM) for Mars, Incorporated, one of the
world’s leading food manufacturers, to help streamline planning and
execution of its trade promotions. Under the agreement, Accenture
deployed the solution across a number of Mars’ business
segments and markets.
Mars relies on successful trade promotions to meet demanding
revenue and performance metrics, and to differentiate its brands at
multiple customer interaction touch points. Accenture’s global
reach was an important differentiator in its selection and was key
to the efficient delivery of the scalable solution that can easily
be adapted to the needs of different markets.
“We worked closely with Mars to help advance its international
growth strategy by driving more effective trade investment,” said
Jason Murphy, managing director, Consumer Goods & Services
Software Strategy & Operations, Accenture. “The functionality
and robust technology of our Accenture TPM platform will now enable
Mars to better identify and consistently track its best-performing
assets and redirect its trade promotion investments to focus on
high-value activities.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 394,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170327005002/en/
AccentureCaroline Douglas, +353 87 680
0074caroline.douglas@accenture.com
Accenture (NYSE:ACN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Accenture (NYSE:ACN)
Historical Stock Chart
From Apr 2023 to Apr 2024