Accenture Positioned as Overall Market Leader in Digital Marketing Operations by HfS Research
February 13 2017 - 11:11AM
Business Wire
Accenture (NYSE:ACN) is positioned as the overall leader and in
the “Winner’s Circle” of the HfS Research 2016 Blueprint Report for
Digital Marketing Operations.
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As the leader in both innovation and execution, the report
praises Accenture for its track record of acquisitions that
demonstrate its commitment to its vision for the evolution of
digital marketing services. Accenture is also lauded for its
ability to attract and retain talent and its progress on embedding
automation.
“Accenture has a complete vision for digital marketing
operations bolstered by smart acquisitions and complemented by
automation,” said Melissa O’Brien, director, Digital Marketing
Operations and OneOffice Customer Experiences at HfS Research – The
Services Research Company™. “Thanks to its long-standing commitment
to industrial diversification, talent strategy, and business
outcomes, Accenture is helping companies move beyond the
limitations of legacy systems.”
A significant element of the assessment methodology was based on
the progress of service providers in realizing the As-a-Service
Economy, focused on business outcome-oriented, on-demand talent and
technology services.
“Digital marketing is changing rapidly and our leadership
position in this report underscores our ability to leverage our
talent and alliances to stay ahead of the market,” said Debbie
Polishook, group chief executive, Accenture Operations. “We remain
committed to embedding automation and analytics to provide our
clients with transformational digital marketing services that
deliver personalized customer experiences and accelerated business
growth.”
Additional Accenture strengths highlighted in the report
include:
- Industry diversification and
business outcome focus: Accenture has digital marketing
operations clients and solid case studies spanning numerous
industries. Its ability to replicate services across industry
verticals and drive business outcomes is a testament to its talent
and processes
- Talent strategy: Accenture’s
ex-agency talent brings an expertise and understanding of the
traditional agency world with an eye toward the future.
- Approach to automation:
Accenture maintains a focused approach on the end-to-end process,
embedding automation and analytics to deliver business insights and
outcomes
- Provocative acquisitions:
Accenture’s acquisitions over the last few years are illustrative
of the service provider’s forward-thinking vision for the evolution
of this market. The acquisitions complement marketing operations
and customer experience services, helping to double the service
provider’s digital marketing operations business over the last two
years.
The report assessed the innovation and execution capabilities of
14 major As-a-Service providers in the Digital Marketing Operations
market, and reviewed their marketing content development and
management, campaign management, and analytics and reporting. HfS
highlights rapid changes in customer demand, competitors and talent
as defining elements in modern digital marketing.
The results of this report were based on data collected in the
fourth quarter of 2016, from buyers and service providers of
digital marketing operations services.
The HfS Research’s 2016 Blueprint Report for Digital Marketing
Operations can be accessed here.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 394,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
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AccentureHannah Unkefer, + 1 415 537
4848hannah.m.unkefer@accenture.com
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