Accenture Launches Accenture Interactive Studios in Hong Kong to Accelerate Innovation for Clients
December 01 2016 - 9:33PM
Business Wire
New space in landmark building combines digital
capabilities with state-of-the-art collaborative workspaces; will
house over 350 creative, marketing and technology experts
Accenture (NYSE:ACN) has opened a flagship location for
Accenture Interactive in Hong Kong, a more than 40,000-square-foot
studio space that will serve as a go-to destination for the
company’s clients to co-create, innovate and apply the latest
digital technologies and experiences to shape the way we live and
work. It is the digital agency’s new Hong Kong location where
clients will have full access to the digital capabilities of
Accenture Interactive, Fjord and PacificLink to help transform
their businesses, ranging from innovation to strategy, experience
design, creative content and technology – all under one roof.
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Open modular workspaces allow for
collaboration (Photo: Business Wire)
Located at One Island East in Quarry Bay, Accenture Interactive
Studios serves as a catalyst to invent, create and deliver
disruptive digital solutions. There clients can get hands-on with
and apply leading technologies to solve critical business
challenges and reimagine customer experiences in an innovative
workspace equipped with all the tools needed to build and test
protoypes in an agile manner.
“Our Hong Kong digital studios are meant to inspire – not just
our people but also our clients – who want to create the next,
transformative customer experiences with us,” said Brian Whipple,
global head of Accenture Interactive. “Our goal is to balance
forward-thinking innovation with the practicality of applying it
now in an environment that promotes agility, co-creation and
experimentation to help our clients innovate in the ‘new.’ Together
we not only imagine the future but we actually deliver it.”
Accenture Interactive Studios brings together end-to-end digital
customer experience services for clients, including digital
strategy, creative ideation, service design, marketing campaigns,
content and technical implementation. Clients – working with
Accenture Interactive teams – are able to tap into a range of
forward-thinking capabilities and amenities, including:
- Digitally enabled, fully configurable
workspaces that feature collaboration tools such as the latest
conferencing and interactive whiteboards, which allow someone in
the room, as well as remotely, to simultaneously write on a
whiteboard or tablet as if they were together
- Function-specific zones, such as a
workshop space that enables rapid prototyping and immersive
simulation of client environments
- A design studio by Fjord – the
design and innovation unit of Accenture Interactive – that applies
design thinking methodologies and rapid prototyping to create
engaging digital services
- A content studio, including
post-production facilities, focused on creating, producing and
scaling marketing and advertising campaigns globally
“We designed the space to be a manifestation of our principles –
it’s all about the experience, for our people and for our clients,”
said Jason Chau, head of Accenture Interactive in Greater China.
“Through our combination of creativity, marketing and technology,
we’re creating a unique services model and value proposition unlike
the typical agency or consulting players in the market. And all
housed in a progressive workspace meant to inspire and to foster
innovation.”
Accenture Studios are a key element of the Accenture Innovation
Architecture which brings together the company’s capabilities –
from research, ventures and labs to studios, innovation centers and
delivery centers – to develop and deliver disruptive innovations
for clients, and to scale them faster.
The Hong Kong studios are a critical part of Accenture’s digital
business footprint in Greater China, which also includes its
Analytics and Mobility businesses. In June, the company launched
the Accenture Digital Centre of Excellence (DCoE) in Shanghai. The
company plans to expand Accenture Interactive Studios into mainland
China in the future.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With
approximately 384,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the
world’s leading brands drive superior marketing performance across
the full multichannel customer experience. Accenture Interactive
offers integrated, industrialized and industry-driven digital
transformation and marketing solutions. It was recently named by Ad
Age as the world’s largest and fastest-growing digital agency. To
learn more follow us @Accenture Social and
visit www.accenture.com/interactive.
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version on businesswire.com: http://www.businesswire.com/news/home/20161201006583/en/
AccentureDavid LaBar, +1
646-456-4505david.labar@accenture.comorAccentureIrene Han, + 86 21
2305 3348irene.ying.han@accenture.com
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