Accenture Appoints Greg Kaplan as Lead Creative Director
April 28 2016 - 8:57AM
Business Wire
Marketing luminary brings vast digital
experience to Accenture
Accenture (NYSE:ACN) has appointed Greg Kaplan as the company’s
lead creative director, effective immediately. Kaplan will be
responsible for creative ideation and development of the corporate
brand with a focus on creative concepting, innovation and branding
standards. Kaplan will infuse a consistent and distinctive creative
vision and visual aesthetic across the Accenture brand and each of
its five businesses – Strategy, Consulting, Digital, Technology and
Operations.
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Greg Kaplan, lead creative director for
Accenture (Photo: Business Wire)
Kaplan possesses deep digital experience and award-winning
creative credentials in digital media, social, mobile and global
site builds. He joined Accenture from digital powerhouse,
DigitasLBi, where he oversaw creative operations, including
directing his team’s work for American Express. Before joining
Digitas in 2009, he was senior vice president and group creative
director at MRM/McCann and, early in his career, had the honor of
being one of the first interactive creatives at Ogilvy. Kaplan’s
work has garnered more than 100 awards, including Cannes Lions, The
Clios, The One Show, and Webbies. He received his education in
illustration design and advertising.
“I am delighted to welcome Greg to lead creative strategy,
ideation and development for Accenture,” said Roxanne Taylor,
Accenture’s chief marketing and communications officer. “He brings
immense creative talent and a wealth of digital experience that
will help propel our brand to the next level. I look forward to
working closely with Greg as we continue to position Accenture as
leading in the new.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
373,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
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AccentureDavid LaBar, +
1-646-456-4505david.labar@accenture.com
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