Accenture Video Solution Helps STAR India to Inspire a Billion Imaginations Delivering Seamless Online & Mobile Video to One ...
April 08 2015 - 8:03AM
Business Wire
India’s consumers receiving broadcast-quality
content on mobile devices of choice
25 million video views places STAR India in
online sports history
Intending to spark a billion imaginations, Star India, one of
India’s leading entertainment broadcasters, selected Accenture
(NYSE: ACN) to help develop, launch and deliver its over-the-air
programming to India’s online, digitally-enabled consumers on
almost any mobile device. Called hotstar, the innovative service
debuted on January 7 through Star India’s wholly owned subsidiary,
and when fully deployed will be available to India’s entire
population.
The innovative hotstar service, built on the Accenture Video
Solution (AVS) software platform, will be funded primarily through
advertising, using the platform’s new digital advertising
functions. Taking advantage of a fully cloud-based infrastructure,
hotstar will be able to serve the entire country with a catalogue
of more than 45,000 movies and television series.
Accenture helped Star India develop and launch the online video
service to establish India’s largest online entertainment
destination by building on a “mobile first” strategy. Leveraging
AVS, Star can deliver broadcast-quality content to consumers on a
wide variety of devices over Wi-Fi, 4G, 3G and 2G networks,
including those with limited bandwidth resources such as 2G feature
phones.
“With hotstar, our ambition is nothing less than the
establishment of a whole new model for on demand video consumption
in the world,” said Sanjay Gupta, Star India COO. “We will drive
dramatic innovation on this platform with benefits for both users
and advertisers. Accenture has been a valuable partner in this
effort. They are walking side by side with us in creating this
compelling platform, bringing the best of their product and
technology expertise to the table. Together, we will establish
compelling new benchmarks in the Over the Top space.”
In addition to service delivery, Accenture is managing the
hotstar operations around the clock utilizing the client’s on-site
team in Hyderabad and Accenture’s Global Video Operations Center in
the Philippines. The service supports more than 7,000 different
digital devices with its mobile-friendly platform, which delivers
video streaming and downloads in any of India’s urban and suburban
areas. The powerful AVS analytics engine will also provide Star
with the capability to predict and help drive user behaviors with
personalized content recommendations.
Last Feb. 15, hotstar, along with starsports, its digital
platform counterpart, served more than 25 million video views
during an Indian-Pakistan cricket match to make it the most watched
sports event online of all time.
“By creating a digital video service available on multiple
screens, Star has secured its status as India’s most advanced
next-generation content provider,” said Ashish Khanna, managing
director for Accenture’s Communications, Media & Technology
operating group in India. “It is one of the first services globally
to offer entertainment, movies and sports on a single platform for
free while enabling new consumption models. This provides consumers
access to a rich catalogue of content delivered online with
interactive advertising formats that provide multiple opportunities
for content monetization by Star’s advertisers and we’re excited to
be Star’s delivery partner.”
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with more than 323,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$30.0 billion for the
fiscal year ended Aug. 31, 2014. Its home page is
www.accenture.com.
AccentureGirish Bhosle+ 91 98920
27679girish.bhosle@accenture.comorAccentureGary Morgenstern+ 1
862-579-7662gary.a.morgenstern@accenture.com
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