ABBOTT PARK, Ill., May 9, 2016
/PRNewswire/ -- Eating a balanced, nutritious diet is the
foundation for healthy growth, and ideally, every toddler would
happily gobble up nutrient-rich foods like broccoli and sweet
potatoes. But in reality, it can take a while for certain foods to
appeal to kids. This is why Abbott is launching new Go & Grow
by Similac® Food Mix-Ins™ (Mix-Ins), the first toddler
product designed to mix into your toddler's favorite foods like
yogurt, oatmeal and macaroni and cheese.
Toddlers are particular about the foods they eat. An
appreciation for different tastes and textures takes time. That's
where Mix-Ins can help. Designed for kids 12 months and older, each
Mix-Ins single-serve powder simply enhances foods with added
nutrition like protein, fiber, vitamins and minerals as well as
OptiGRO™, Similac's unique blend of DHA, lutein and vitamin E that
supports brain, eye and overall growth and development.
And the best part: Mix-Ins doesn't change the texture of foods
and toddlers don't taste a difference.
"We all want our kids to eat healthy foods, but too many
toddlers aren't getting the proper nutrition they need. According
to food consumption study data1, by ages 15 to 18
months, french fries are still the most common 'vegetable' eaten,"
said Tama Bloch, registered
dietitian and pediatric nutrition expert at Abbott. "I'm a parent,
and I know how tough mealtimes can be with toddlers, but it's
important that parents teach healthy eating habits early in life.
By adding Mix-Ins into foods like yogurt and apple sauce, parents
can ensure toddlers get a high level of nutrition while learning to
love healthy foods."
The same study1 of more than 3,000 infants and
toddlers also showed 27% consumed no fruits and 32% consumed no
veggies. It is critical during toddlerhood for children to learn to
eat new foods with different flavors and textures, especially
fruits and vegetables.
Mix-Ins isn't a replacement for healthy eating, but it can make
favorite foods more nutritious. At home or on the go, parents can
stir a packet of Mix-Ins into foods once or twice a day to
complement their toddler's nutrition. Go & Grow Mix-Ins
ingredients are not genetically engineered.
Nutritional Information for the Go & Grow Mix-Ins (per
packet or serving size):
- 3 grams of protein (20% daily value)
- 3 grams of fiber
- Calcium and vitamin D (10% daily value)
- OptiGRO nutrients (DHA like that found in fish to support brain
development; lutein like that found in spinach for eye health;
vitamin E like that found in broccoli to support cell
development)
Available only in the U.S., each box of Mix-Ins contains 10
powder packets and has a suggested retail price of $9.99. It's available at all major retailers,
Amazon, and Abbott online store.
Mix-Ins is the newest addition to the brand's existing Go &
Grow by Similac toddler portfolio, which includes milk-based
toddler drinks for children ages 12 to 24 months. Go & Grow by
Similac® products are specially designed to help balance
toddler diets.
With more than 90 years of experience, Abbott conducts ongoing
research to give children the strongest possible start in the first
few years of life, and to support parents along the way. Abbott is
dedicated to unconditional nourishment and continues to offer
parents new feeding options. For tips on how parents can instill
healthy eating habits in their toddlers that will last a lifetime,
visit Abbott nutrition newsroom.
About Abbott:
At Abbott (NYSE: ABT), we're committed
to helping you live your best possible life through the power of
health. For more than 125 years, we've brought new products and
technologies to the world -- in nutrition, diagnostics, medical
devices and branded generic pharmaceuticals -- that create more
possibilities for more people at all stages of life. Today, 74,000
of us are working to help people live not just longer, but better,
in the more than 150 countries we serve.
Connect with us at www.abbott.com, on Facebook at
www.facebook.com/Abbott and on Twitter @AbbottNews and
@AbbottGlobal.
References
- Siega-Riz AM, Deming DM, Reidy KC et al. Food Consumption
Patterns of Infants and Toddlers: Where Are We Now?
JADA 2010; 110(12): S38-S51.
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SOURCE Abbott