BERLIN, July 24, 2015 /PRNewswire/ -- The organizers
of the BMW BERLIN-MARATHON today
proudly announced a new partnership with the global healthcare
company Abbott (NYSE: ABT), which became an Official Sponsor
of the 2015 BMW BERLIN-MARATHON,
one of six iconic races in the Abbott World Marathon Majors
series.
With more than 2,500 employees in Germany at seven locations nationwide, Abbott
is devoted to developing products and technologies that improve
health and make life better. Through its sponsorship of the 2015
BMW BERLIN-MARATHON, Abbott will
celebrate how people can do more, achieve more and experience more
through their best health.
Abbott's sponsorship will come to life in a number of ways. For
the 40,000 registered participants – including more than 30 Abbott
employees from around the world – the company will have a "Cheer
Zone" at the 38 kilometer point of the course, providing a welcome
boost as runners push through to the finish line. Nearly 100 Abbott
employees from its Wiesbaden location will show up to encourage
athletes to achieve their race-day goals.
As title sponsor of the Abbott World Marathon Majors, Abbott is
encouraging the sharing of health "best practices" among the six
races in the series. At the 2015 BMW BERLIN-MARATHON, Abbott will provide portable
blood analysis systems called the i-STAT®, which perform commonly
ordered blood tests – such as those for checking heart function or
monitoring physical exertion – within minutes and empowers the
Marathon medical staff to administer care onsite.
"Training for and participating in a marathon is a life
accomplishment for many and is a great showcase for what's possible
when people are at their healthiest," said Christian Jost, director of SCC EVENTS, which
organizes the BMW BERLIN-MARATHON.
"As a company that's committed to helping people achieve more
through better health, Abbott's partnership aligns with our goals
perfectly."
"Our partnership with the 2015 BMW BERLIN-MARATHON is a great way for us to
celebrate the power of health," said Elaine
Leavenworth, senior vice president, chief marketing and
external affairs officer at Abbott. "Our employees across
Germany have been committed to
doing just that for more than half a century – helping people live
not just longer, but better. We're looking forward to supporting
all the marathoners, who show us that there's untapped potential in
all of us, and health is the starting point—along with the right
will and persistence—to accomplish our goals."
About BMW BERLIN-MARATHON
A group of runners from one of Germany's most prestigious athletics clubs, SC
Charlottenburg, organized the first BERLIN-MARATHON in 1974. It was not until 1981
that the race moved from the Grunewald (a big forest area) into the
city center of West Berlin. It was after the Berlin Wall collapsed
in November 1989 when a new era
started. On September 30, 1990, three
days before reunification, the course of the BERLIN-MARATHON led through Brandenburg Gate
and both parts of Berlin. The BMW
BERLIN-MARATHON has developed into
one of the world's best quality road races and as an inherent part
of the Abbott World Marathon Majors. Last year's 2:02:57 by the
Kenyan Dennis Kimetto was the tenth world record on a course which
makes full use of Berlin's flat
terrain and gentle corners.
Connect with us at www.bmw-berlin-marathon.com and on Facebook
at www.facebook.com/berlinmarathon/ Twitter:
twitter.com/berlinmarathon
About Abbott
At Abbott, we're committed to helping
you live your best possible life through the power of health. For
more than 125 years, we've brought new products and technologies to
the world -- in nutrition, diagnostics, medical devices and branded
generic pharmaceuticals -- that create more possibilities for more
people at all stages of life. Today, 73,000 of us are working to
help people live not just longer, but better, in the more than 150
countries we serve.
Connect with us at www.abbott.com, on Facebook at
www.facebook.com/Abbott and on Twitter @AbbottNews and
@AbbottGlobal.
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SOURCE Abbott