ATLANTA, April 5, 2016 /PRNewswire/ -- Aaron's, Inc.
(NYSE: AAN), a lease-to-own retailer specializing in the sales and
lease ownership of furniture, consumer electronics, home appliances
and accessories, announced today its new "Amazingly Affordable"
brand campaign. The "Amazingly Affordable" message continues
Aaron's brand commitment to offer consumers a great deal in
lease-to-own.
"Aaron's understands that many consumers desire quality,
name-brand furniture, electronics and appliances for their home
without the burden of expensive monthly payments," said
Andrea Freeman, Vice President of
Marketing, Aaron's, Inc. "We've created a fun and engaging message
letting consumers know that Aaron's provides lease-to-own options
that are easy and affordable."
The new brand message launched today with an integrated
marketing campaign featuring TV commercials, digital advertising
and social media highlighting Aaron's as "Amazingly Affordable."
Some of the highlights include:
- No credit is needed!
- Aaron's offers flexible payment options
- Free delivery and set up
- Product service & repair is included
- No hidden fees
- Lease in-store or online at Aarons.com
The commercials are fun and exciting and relate to any customer
who is looking for an easy and affordable way to own the life they
want. With various flexible payment options, customers are sure to
find an option that works best for their budget.
See the new "Amazingly Affordable" commercials at
www.aarons.com/tv and learn more about how Aaron's can help you
"Own It" at www.aarons.com.
About Aaron's, Inc.
Headquartered
in Atlanta, Aaron's, Inc. (NYSE: AAN) is a leader in
the sales and lease ownership and specialty retailing of furniture,
consumer electronics, home appliances and accessories, and
currently has more than 2,000 Company-operated and franchised
stores in 47 states and Canada. Progressive Leasing, a
leading virtual lease-to-own company, provides lease-purchase
solutions through approximately 16,000 retail locations in 46
states. Dent-A-Med, Inc., d/b/a the HELPcard®, provides a
variety of second-look credit products that are originated through
a federally insured bank. Aaron's was founded in
1955, has been publicly traded since 1982 and owns the Aarons.com,
ShopHomeSmart.com, ProgLeasing.com, and HELPcard.com brands. For
more information, visit www.aarons.com.
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SOURCE Aaron's, Inc.