By Anora Mahmudova and Barbara Kollmeyer, MarketWatch

Apple Watch unveiled; General Motors sets buybacks

NEW YORK (MarketWatch) -- U.S. stocks were extending gains in midafternoon action Monday as Wall Street marked the sixth anniversary of the bull market with limited fanfare.

The S&P 500 (SPX) was up 10.66 points, or 0.5% at 2,081.92. The Dow Jones Industrial Average (DJI) also extended gains, advancing 161.12 points, or 0.9%, to 18,017 with more than two-thirds of its 30 components trading higher.

The Nasdaq Composite (RIXF) rose 17.65 points, or 0.4%, to 4,945.03.

Shares of Apple Inc. (AAPL) rose 1.6% as the company unveiled its much-anticipated Apple Watch device as well as a new, thinner MacBook notebook computer. Watch Apple live blog (http://blogs.marketwatch.com/thetell/2015/03/09/live-blog-apple-expected-to-unveil-apple-watch-details/).

On Friday, investors learned that Apple will join the Dow Jones Industrial Average later this month (http://www.marketwatch.com/story/will-2015-be-apples-blue-chip-debut-2014-12-15).

See: Why the six-year bull market has a shot at celebrating its seventh birthday (http://www.marketwatch.com/story/why-the-bull-market-is-ready-to-celebrate-its-7th-birthday-2015-03-06)

"Markets aren't sentimental, they do not react to anniversaries," said Jonathan Golub, chief U.S. market strategist at RBC Capital Markets, noting that he's optimistic about the market's outlook.

"The thing that makes the bull market end is a recession and economies do not drift into a recession. Usually, recessions hit suddenly when companies lay off lots of people, cut inventories drastically. We are not seeing any indications of that," Golub said.

Some investors worry that stock values are too lofty amid an economic recovery from the depths of the financial crisis that appears unsteady in places.

The S&P 500 hit a bottom on March 9, 2009 at 676.53, losing more than half its value from the peak in October 2007, but in the six years since that low, has more than tripled in value.

"The market needs some time to let earnings catch up with stretched valuations. It also needs some time to get used to monetary normalization, which is now even more likely to start at the June 16-17 meeting of the FOMC," said Ed Yardeni, chief investment strategist at Yardeni Research, in a note on Monday.

"The good news is that the stock market's reaction to Friday's [strong] employment news reduces the risk of a melt-up in stocks," Yardeni wrote.

The dollar weakened as investors flocked to buy pounds and euros at lower levels, following sharp declines on Friday. The euro (EURUSD) rose off a 12-year low to $1.0856 on Monday.

Stocks to watch: Shares of Macerich Co.(MAC) jumped, after Simon Property Group (SPG) said it sent a proposal to buy the real-estate investment trust in a deal valued at $22.4 billion, including $6.4 billion in debt. Shares of Simon Property Group were little changed.

Alcoa Inc.(AA) shares slumped on Monday after the aluminum producer said it would acquire RTI International Metals Inc. in a deal worth $1.5 billion. RTI shares soared 40% to $38.21.

Shares of General Motors Co.(GM.XX) rose after the company set a $5 billion stock buyback program (http://www.marketwatch.com/story/gm-commits-to-immediate-5-billion-share-buyback-2015-03-09) and said it would raise its quarterly dividend to 36 cents a share, from 30 cents.

Twitter Inc. (TWTR) shares rose after an upbeat research note from J.P. Morgan, which said accelerating product launches and distribution deals should boost usage and ad revenue. Twitter stock has gained more than 30% since the start of the year.

Also read: 6 things investors must know about the Apple Watch (http://www.marketwatch.com/story/6-things-to-know-about-apple-watch-ahead-of-march-9-2015-02-27)

Read more about today's notable movers in our Movers & Shakers column (http://www.marketwatch.com/story/apple-urban-outfitters-mcdonalds-are-stocks-to-watch-2015-03-09).

Other markets: Monday marks the start of the European Central Bank's quantitative easing program.

Also read: 7 things to know about the QE's game plan (http://www.marketwatch.com/story/7-things-to-know-about-the-ecbs-qe-game-plan-2015-03-06)

The Stoxx Europe 600 index ended lower, as Greek Finance Minister Yanis Varoufakis told Italian newspaper Corriere della Sera that the country could hold a referendum if creditors raise requests that aren't acceptable to the government. The situation is expected to be discussed at a meeting of European finance ministers on Monday.

Also see: Here's the toll Europe took on Dow industrials' revenues (http://www.marketwatch.com/story/why-the-bull-market-is-ready-to-celebrate-its-7th-birthday-2015-03-06)

And: The stocks to buy as ECB kicks off QE: SocGen (http://www.marketwatch.com/story/the-stocks-to-buy-as-ecb-kicks-off-qe-socgen-2015-03-05)

Japan stocks fell the most in a month on Monday, after revised figures showed the nation's economy grew slower than previously estimated in the fourth quarter of last year.

U.S. oil prices (http://www.marketwatch.com/story/oil-lower-as-a-new-week-of-trading-kicks-off-2015-03-09)(CLJ5) rose, while gold (GCJ5) saw its first gain of the month.

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