By Thomas Streater

It is likely the aluminum industry may be enjoying a collective sense of schadenfreude as the misfortune that has befallen energy companies offers an opportunity to lower the cost of producing the lightweight metal afforded the nickname "solid electricity".

Aluminum production is a highly energy intensive process, meaning the ability to source low cost power is a key determinant in sorting who sits where on the industry cost curve. That cost curve has been reshaped over recent years as many of the world's biggest producers have shut down unprofitable smelters and refineries in an industry infamous for overcapacity. Aluminum prices scratched out a 3% rise in 2014, even though prices fell late in the year.

The better than expected fourth quarter earnings from U.S.-based Alcoa highlights the improvement in the industry's fundamentals. It was the upstream part of the business, or those operations involved in the mining of bauxite and its refining into alumina, that starred in the quarterly earnings that exceeded analyst expectations by 20%. Alcoa noted in its results the important contribution made not only by productivity gains but also the benefits of lower energy costs, especially in fuel oil.

The fall in the costs of energy like oil, gas and coal is broadly positive for the aluminum industry, including Asia-based producers like Aluminum Corporation of China (2600.HK) and India's Hindalco Industries (500440.BY). However, investors seeking to play the rally in aluminum stocks need to do their homework in checking what type of electricity generation is used by individual companies to power their smelters as it will determine profit margins.

Alcoa is largely powered by oil and gas, while Norway's Norsk Hydro (NHY.OS), as the name suggests, gets its electricity from hydroelectric power. Hong Kong-listed Russian producer Rusal (0486.HK), which Barron's Asia recommended in November, is also largely powered by hydro. Aluminum Corporation of China, better known as Chalco, sources most of its power from coal-fired generation. However, lower coal prices are likely to be only slowly reflected in Chalco's margins as China's government reduces electricity tariff only very gradually.

Aluminum, which has been friendless in the analyst community for several long years, has drawn renewed interest over the past couple of years amid the moves to cut capacity. Bernstein Research analyst Vanessa Lau recently raised her earnings estimates for Alcoa, Norsk Hydro, and Rusal after raising her aluminum price forecasts and on stronger than expected earnings. Norsk Hydro and Rusal are both benefitting from the tailwind of weakness in the Norwegian krone and Russian ruble, respectively.

Lau has an outperform rating on the three stocks, as well as on Hindalco and U.S.-listed Constellium (CSTM).

Falling coal prices are worth watching for their impact on Hindalco, a stock Lau thinks is cheap given its trades at 0.8 times book value. Lau told Barron's Asia the stock, which has fallen to INR144 a share from a July high of INR198 a share, has been affected by uncertainty around the Indian government's coal allocation policy. Hindalco has sourced its coal from open-cut mines, where the cost of mining is cheaper than underground collieries. However, if Hindalco is not awarded additional coal allocations then it will be forced to spend more to buy coal in the market. But the slump in global prices of coal due to a significant increase in supply, should allow Hindalco to produce the lightweight metal at a competitive cost.

India's aluminum industry could also be bolstered by the reform agenda of Prime Minister Narendra Modi. His focus on revitalizing India's manufacturing industries, highlighted by his 'Make in India' slogan, could lead to the easing of regulatory bottlenecks. Hindalco has ramped up investment in greenfield projects, or new developments. Separately, Hindalco should benefit from its ownership of U.S.-based Novelis, which is benefiting from demand for aluminum used in car manufacturing.

Aluminum prices should be supported by solid demand for the lightweight metal. Alcoa has forecast 7% global demand growth in 2015, with a return to a balanced market after a supply deficit last year. The company also noted that physical premiums - the extra cost in regional hubs over the London Metal Exchange's benchmark prices to access metal quickly - remain high. Lau, who forecasts a 560,000 metric ton deficit in 2015, notes that even as inventory levels have fallen over the last year, the high physical premiums indicate supply is being easily absorbed by demand from industrial users such as manufacturers. This stands in stark contrast to the carnage witnessed in the energy markets, where additional supply has been greeted by prices falling to multi-year lows.

After a review of the industry, Barron's Asia remains bullish on the shares of Hong Kong-listed Rusal, the world's largest aluminum producer, while Hindalco is a stock that should be placed on investor's watch lists given its appealing valuations.

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Email: thomas.streater@barrons.com

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