THE SAK Launches Jennie Finch Campaign for Spring '05
Major Accessories Brand to Feature Olympic Gold Medalist in Ad Campaign
NEW YORK, Feb. 3 /PRNewswire/ -- Major handbag brand THE SAK has just
announced that it will be featuring Olympic gold medalist softball player
Jennie Finch in its spring '05 advertising campaign. These images are slated to
hit the March issues of InStyle, Glamour, Lucky, Marie Claire and Teen Vogue.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050203/NYTH122 ) "We strive to set ourselves apart from the competition by taking a distinctive
approach to all areas of our business. By showcasing a star athlete, we are
offering the customer a key role model and exciting spokesperson," explains
Mark Talucci, CEO and Co-Founder of THE SAK.
This has been an exciting year for Jennie, both personally and professionally. In addition to winning her first gold medal and becoming the spokesperson for
THE SAK, Jennie is soon to be married to Arizona Diamondbacks pitcher Casey
Daigle. "This year has been amazing, and my association with THE SAK has truly
topped it off. I've always loved THE SAK and couldn't resist the opportunity to
represent the brand on a national level," explains Jennie.
This partnership is groundbreaking for both Jennie and THE SAK. This is the
first time that Jennie will be featured in a fashion ad campaign, while THE SAK
has never employed a star athlete or celebrity in its previous initiatives.
The campaign was photographed by Joshua Jordan, known for his work in major
fashion magazines such as Harper's Bazaar, Glamour, Cosmopolitan, Vogue and
Vanity Fair. The handbags highlighted in the campaign are "Pixie," "Mia", and
"Belinda." "Pixie" is a lady-like shoulder bag shown in a multi-color grosgrain
weave; "Mia" and "Belinda" are sporty hobos in vivid brights; These styles demonstrate THE SAK's distinctive, fun look and feel for spring
'05. The target audience is more of a lifestyle than an age group. "THE SAK
customer is defined by her fashion sensibility. Her aesthetic and lifestyle are
more relevant to us than her age or other demographic," continues Talucci.
THE SAK is a U.S. based handbag brand that offers interpretations of the trends
while incorporating quality and style at an attainable price point. THE SAK
products are sold on http://www.thesak.com/, major department and specialty
stores nationwide and in 22 international markets. http://www.newscom.com/cgi-bin/prnh/20050203/NYTH122 http://photoarchive.ap.org/ DATASOURCE: THE SAK CONTACT: Melissa Stolper of THE SAK, +1-212-329-4504, Web site: http://www.thesak.com/
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