LONDON -(Dow Jones)- smartFOCU.S. Group PLC (STF.LN), a provider of multi-channel marketing software, said Monday it has been chosen by Carnival U.K. (CCL.LN) to implement, support and enhance Carnival's marketing campaigns across four key cruising brands: P&O Cruises, Cunard Line, Princess Cruises and Ocean Village.
MAIN FACTS:
-Financial terms were not disclosed.
-The selection of smartFOCUS is part of a new customer relationship management (CRM) platform being developed by Carnival, due to be rolled out in Jan 2010.
-By London Bureau, Dow Jones Newswires; Contact Ian Walker; +44 (0)20 7842 9296; ian.walker@dowjones.com