Syracuse University's all-time leading
lacrosse scorer, Mike Powell, signed a multi-year contract with Brine, Inc., a
top manufacturer of lacrosse equipment, apparel and lifestyle merchandise based
in Milford, MA. Powell is both endorsed by Brine and has been appointed their
Marketing Specialist to work with Brine's advertising agency and launch Brine
West in Denver, CO. This arm of Brine will focus on expanding distribution and
introducing lacrosse to national and international markets. Powell is the first
Brine player to be uniquely positioned as both an endorsed athlete and an
employee.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040804/LAW099LOGO-a
http://www.newscom.com/cgi-bin/prnh/20040804/LAW099LOGO-b )
Powell, a four-time NCAA Division 1 All-American, one of only four people to
ever achieve this honor, will move to Colorado next month to take on this new
role in marketing the future lacrosse. "I signed on with Brine -- which is by
far the best fit for me. They understand the game as I understand the game,
and know where it's going," said Powell.
As early as November of this year, a new Mike Powell-inspired product line will
hit retail shelves, including hard goods, soft goods, performance and lifestyle
products. The line is designed for players who have the confidence, conviction
and courage to 'make a footprint of their own' -- a lasting impression on the
sport and on life. Powell will be very hands-on in the development of
everything from lacrosse clothing to lounge wear, footwear to equipment.
"Mikey is a unique force both on and off the field. He and Brine share a
simple yet essential philosophy that will define the future of lacrosse: to see
the game grow, you have to do some things that have never been seen before,"
states Mike Martin, Brine's VP of Sales and Marketing. Powell has already
shown the game a handful of things they've never seen before, including the
front flip shot that was featured on ESPN as one of the best on-field sports
moves of 2004.
Powell is well known for his award-winning talent as an offensive attackman, as
well as for his talents as a musician. "If I don't have a lacrosse stick in my
hand, you can expect to see a guitar," says Powell. "In my new role with
Brine, I'll be working quite a bit with Outlook Music, Co. on a variety
projects to market lacrosse through music." One of the first projects on
Powell's to-do list is to produce Countdown to Chaos - Volume 2, a compilation
CD of artists who encapsulate the soundtrack of lacrosse. Powell, along with
Denver Bronco and Outlook Music, Co. owner Trevor Pryce will co-produce the
album for release in late 2005.
"Mikey is lacrosse. He is the game, the attitude, the future. He has proven
himself on the field, and now will prove himself off the field on a
professional platform. With a supernatural talent for lacrosse and a
fine-tuned ear for music, he'll continue to be a force to be reckoned with,"
said Pryce.
Brine, Inc. headquartered in Milford, Massachusetts, is a leading manufacturer
of state-of-the-art lacrosse, soccer, volleyball and field hockey equipment for
men, women and children. Founded in 1922, the Brine brand is recognized
world-wide for its extensive list of sports equipment innovations, including
the first Offset(TM) lacrosse sticks and the original round bladder soccer
balls, one of which has been the "Official Ball of the NCAA Soccer
Championships" since 1987. Brine has set the standard in quality sports
equipment and is committed to continuing to do so well into the future. For
more information, please visit brine.com or brine.com/mediaroom.
For further information please contact: Kate Freeman of Factory Design Labs,
Inc., +1-303-573-9100, ext. 23, , for Brine, Inc.; or Mike Martin of Brine,
Inc., +1-508-478-3250, ext. 403, .
http://www.newscom.com/cgi-bin/prnh/20040804/LAW099LOGO-a
http://www.newscom.com/cgi-bin/prnh/20040804/LAW099LOGO-b
DATASOURCE: Brine, Inc.
CONTACT: Kate Freeman of Factory Design Labs, Inc.,
+1-303-573-9100, ext. 23, , for Brine, Inc.; or Mike
Martin of Brine, Inc., +1-508-478-3250, ext. 403,
Web site: http: brine.com/mediaroom
Web site: http://www.brine.com/