DULUTH, Minn., Oct. 30 /PRNewswire/ -- maurices, the leading small town specialty store and fashion authority, introduces a new way for customers to join in on the fight against cancer this holiday season with Sophie the Springer Spaniel. The adorable plush toy will retail for $5.00 and maurices will contribute $2.50 from each sale to the American Cancer Society to support local and national initiatives.
"We believe in supporting causes that touch the lives of our customers and associates," said Vivian Behrens, Senior Vice President, Chief Marketing Officer, dressbarn, inc. "That's why we are confident that our shoppers will add Sophie to their holiday shopping list to help us raise funds to fight cancer and spread the joy of hugs and hope this season." This year, maurices hopes to raise $125,000 for the American Cancer Society from sales of Sophie the Springer Spaniel. Together with customers and associates, dressbarn, inc., has proudly contributed over 3.5 million dollars to the American Cancer Society for the fight against cancer. In addition to raising funds, maurices stores nationwide will donate over 3,000 "Sophies" to local hospitals for children who are fighting serious illnesses. Sophie the Springer Spaniel, who wears a fashionable knit scarf, will be available in the more than 600 maurices stores nationwide from November 5, 2007, through January 15, 2008.
The American Cancer Society is the nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. The Society's goals are to prevent cancer, save lives, and diminish suffering from cancer. For cancer information, please call 1-800-ACS-2345 or visit cancer.org.
About maurices Established in 1931 with a single store in Duluth, Minnesota, maurices is wholly owned by dressbarn, inc. (NASDAQ:DBRN). Today, maurices operates more than 600 specialty stores nationwide and is continuing to grow with an estimated 50 store openings annually for the coming years. maurices.com DATASOURCE: maurices CONTACT: Jamie Paster, GolinHarris for maurices, +1-212-373-6018, Web site: http://www.maurices.com/ http://www.cancer.org/
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