BEIJING, Jan. 23, 2015 /PRNewswire/ -- iQIYI, an
independently operated subsidiary of Baidu (NASDAQ: BIDU) and one
of the largest internet and mobile video service providers in
China, today announced its
strategic partnership with NVIDIA (NASDAQ: NVDA). The two companies
will establish the iQIYI-NVIDIA Research and Development Center to
enhance iQIYI's deep learning and media cloud computing
capabilities using NVIDIA's Graphic Processing Units (GPUs) and
deep learning architecture. Both sides will improve iQIYI's video
platform for a more personalized viewing experience for Chinese
users.
"Both companies share a passion for innovation in technology,
which forms the basis for the iQIYI-NVIDIA Research and Development
Center," said Mr. Xing Tang, iQIYI's
Chief Technology Officer and Mr. Shanker Trivedi, NVIDIA's Vice
President for Industry Business Development and Worldwide
Sales.
iQIYI and NVIDIA will deploy a great deal of technology,
including machine learning, cloud rendering, cloud gaming, and
virtual desktop infrastructure, among others, to better meet the
diversified demands of video production, management, marketing, and
meeting viewer expectations.
"NVIDIA GPUs have an advantage in big data applications, and
iQIYI has a huge amount of data. As part of our ongoing joint
research and development with iQIYI, NVIDIA's machine learning
capabilities could be greatly enhanced, and iQIYI will be able to
better serve Chinese users," said Mr. Shanker Trivedi.
In 2014, iQIYI built the world's first center for studying and
understanding online video content, iQIYI Brain, and worked with
top companies in the area of deep learning. NVIDIA has maintained a
friendly long-term relationship with iQIYI in software and hardware
support and solutions and is the only company actively involved in
deep learning ecosystems. The two companies are working closely in
their strategic partnership in deep learning and the media cloud.
NVIDIA will continue to provide support in research, cutting-edge
hardware, and algorithms and, combined with iQIYI's nearly 300
terabytes of monthly video data, NVIDIA will help iQIYI improve the
speed and precision of iQIYI Brain.
The applications for deep learning are becoming increasingly
diversified, and visual special effects and realistic 3D games are
increasing in popularity. As a leader in China's online video industry, iQIYI has also
worked with Intel (NASDAQ: INTC) and Dolby Laboratories (NYSE:DLB)
on cooperative initiatives. iQIYI and NVIDIA 's continuing
partnership will decrease video production costs, improve visual
special effects, meet more diverse user needs, and expand cash
incomes for the video-sharing industry. "The rapidly developing
online video industry in China
will benefit from the continued evolution of machine self-learning.
By making iQIYI's video platform more intelligent, we will be able
to tailor users' viewing experience based on customers'
preferences. It will also allow producers to create exciting new
content," said Mr. Xing Tang.
The definition of Deep Learning
Deep structured learning or hierarchical learning is a set of
algorithms in machine learning that attempt to model high-level
abstractions in data by using model architectures composed of
multiple non-linear transformations.
About iQIYI
iQIYI, launched on April 22, 2010,
is an independently operated subsidiary of Baidu, the world's
largest Chinese search engine. Since its launch, iQIYI has pursued
the ultimate online video experience for Chinese users, becoming an
industry model in promoting innovation in products, technologies,
and marketing.
In November 2014, iQIYI announced
a merger with PPS. According to IUT data released by iResearch in
September, iQIYI and PPS are among the leaders in the industry in
terms of mobile end unique visitors and effective viewing
duration.
In the future, iQIYI will continue to pursue providing customers
with ever richer video content and a ceaselessly improving viewing
experience.
About NVIDIA
Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and
science of visual computing. The company's technologies are
transforming a world of displays into a world of interactive
discovery - for everyone from gamers to scientists, and
consumers to enterprise customers. More information at
http://nvidianews.nvidia.com/ and http://blogs.nvidia.com/.
For media inquiries, please contact:
iQIYI Inc.
Stephanie
Ye
PR Manager, International Communications
yemao@qiyi.com
Brunswick Group
Beijing
Yajun Zhang
+86 (10) 5960-8600
iqiyi@brunswickgroup.com
Beijing
Rachel Morarjee
+86 (10) 5960-8600
iqiyi@brunswickgroup.com
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