Genencor Launches High-Performance Liquid Protease With Superior Cleaning Performance

Date : 05/02/2005 @ 9:00AM
Source : PR Newswire

Genencor Launches High-Performance Liquid Protease With Superior Cleaning Performance

Genencor International (NASDAQ:GCOR)
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Genencor International, Inc.,

announced today the availability of a state-of-the-art protease for the

detergent industry worldwide, which demonstrates superior performance in a wide

variety of liquid formulations. The new product incorporates Genencor's

innovative technology and capabilities in developing high-performance products

for the detergent industry, especially for the fast-growing Heavy Duty Liquid

(HDL) Detergent segment.

PURAFECT(R) Prime offers detergent manufacturers the opportunity to enhance

cleaning performance in variable washing conditions. In tests, the new product

demonstrates higher yield efficiency in heavy-duty liquid formulations,

provides improved stain removal, and offers enhanced cleaning performance at

low temperatures.

-- Genencor's PURAFECT Prime product removes some of the toughest and most

frequently occurring protein-based stains in laundry, such as blood, egg, milk

products containing cocoa, and grass.

-- Also, the superior efficiency of this protease offers the possibility to

reach cleaning performance at lower dosage than standard proteases. This

translates into equal performance at lower dosage than standard, or higher

performance at equal dosage to standard. The actual impact is dependent on the

HDL formulation and application conditions.

-- In tests at Genencor and independent laboratories, the PURAFECT Prime shows

improved soil removal at low temperatures ranging from 20-40 degrees C or

68-104 degrees F in typical European and North American wash conditions. This

is key since an increasing number of consumers in Europe and North America are

washing clothes at lower temperatures to maintain fabric quality and reduce

energy consumption.

The new product also demonstrates a significant improvement in storage

stability, and performance consistency compared to existing proteases. Overall,

PURAFECT Prime is a robust enzyme with respect to temperature, concentration,

and water hardness.

"We are pleased to offer our protease technology to the market," said Philippe

Lavielle, vice president of Fabric & Household Care at Genencor. "The improved

cleaning performance at low temperatures allows us to again show our commitment

to, and solidify our strength in the Heavy Duty Liquid Detergent segment.

Ultimately, we believe this high-performance enzyme will bring a new level of

differentiation and competitiveness to detergent manufacturers worldwide."

To find out more about PURAFECT(R) PRIME, please visit our website at

http://www.genencor.com/wt/gcor or contact your Genencor representative.

About Genencor

Genencor International is a diversified biotechnology company that develops and

delivers innovative products and services into the health care,

agri-processing, industrial and consumer markets. Using an integrated set of

technology platforms, Genencor's products deliver innovative and sustainable

solutions to many of the problems of everyday life.

DATASOURCE: Genencor International, Inc.

CONTACT: media, Ana Maria Bravo-Angel, +31 71 56 86 151, or Daren Kwok,

+1-323-202-1058, both for Genencor International, Inc.

Web site: http://www.genencor.com/



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