TRIBECA, N.Y., Jan. 31, 2015
/PRNewswire-iReach/ -- fishbat, an award winning online marketing
firm, reveals three veteran brands expected to showcase their most
creative commercials during this year's Big Game.
Photo - http://photos.prnewswire.com/prnh/20150127/171647
The week leading up to the Big Game is one of the most exciting
times for marketers looking to promote their brand's most
innovative football-related campaign. For $4.5 million per 30-second slot, brands have to
make sure their commercials make a lasting impact. Though the usual
auto front-runner, Volkswagen, has opted out of this year's
advertisement extravaganza, newcomers like Nissan hope to leave a
mark on consumers.
Clay Darrohn, CEO and Big Tuna at
fishbat, an award winning online marketing firm in New York, says the key to creating a brilliant
ad is knowing the brand's target market inside and out. "Marketers
and advertising professionals have to know completely understand
the target market in order to create an impactful ad," he says.
"Bud Light is great at understanding its audience, which is why its
'Up for Whatever' campaign works so well."
Darrohn lists the top three brands to watch during this year's
Big Game:
- Budweiser. As an ultimate Big Game veteran, Budweiser
knows how to stay traditional while tugging at the consumer's
heartstrings. Following in last year's "Puppy Love" footsteps,
Budweiser is releasing a new commercial featuring its iconic
Clydesdales and Labrador puppy. "Last year, Budweiser had the
most-shared ad of all time," Darrohn says. "To keep the momentum,
and satisfy the lovers of last year's commercial, Budweiser went
with a similar theme. It's a great example of an age old principle,
give the people what they love!"
- Bud Light. Bud Light's latest installment of its "Up for
Whatever" campaign unveils an homage to the 1980s classic video
game, Pac Man. "The brands demographic includes colleges kids to
people in their early thirties," he says. "Bud Light knows that
most of its target demographic is still in its prime partying days,
so creating a commercial that showcases the most outrageous night
out is sure to gain some attention."
- Doritos. Doritos, partnered with Universal Pictures,
launched a campaign to "Crash the Super Bowl" last fall. Fans from
all over the world were asked to submit their best 30-second ads to
be featured during the game. Users were prompted to vote on 10
finalists by Jan. 28. The winners not
only get an ad in the Big Game, but they also win $1 million and a job at Universal Pictures. "This
is a prime example of how engaging contests increase buzz and put
an innovative spin on advertising," Darrohn says.
fishbat is a full-service online marketing
company and social media agency dedicated to connecting all
types of businesses with their target audiences in the most
effective and efficient way. Through innovative strategies in
social media management, search engine optimization (SEO),
branding, web design, reputation management and public relations,
fishbat promotes a consistent and professional online voice for all
of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, takara@fishbat.com
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SOURCE fishbat