LONG ISLAND, N.Y., Apr. 18, 2015 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm based in Long Island, N.Y. With proven Internet marketing strategies that include digital ads, Web content, SEO and social media optimization (SMO), fishbat helps businesses increase revenue and build their brand.

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Scott Darrohn, chief operating officer at fishbat, explains that many pay-per-click (PPC) advertisers still fall behind the curve. "Even though mobile PPC has been around for a while, most advertisers still haven't upgraded their websites for mobile devices. Unfortunately, when landing pages are unable to provide a useful experience on mobile devices, conversion rates suffer. Advertisers must upgrade their pages to improve the effectiveness of mobile PPC ads."

Here are three suggestions for increasing the effectiveness of mobile PPC:

1. Adjust your approach to keyword research.

Mobile consumers do not interact with search engines like laptop and desktop users. They search for an immediate answer to a question or problem, and they want a quick solution.

Marketers can take advantage of this by finding out how mobile consumers conduct their searches. For example, ask customers how they found you, and then pay attention to the words they use. Conversion analytics tools determine which words customers use so you can target the keywords customers are typing into their mobile search engines.

2.  Drive conversions by giving users the information they demand.

Your audience wants to know how to find you and how to get in contact with you. They also want to learn about your company and what you sell. Consider adding certain features to your PPC ads, such as location details and call extensions, to give audiences what they want.  

3. Make it easy for your audience to reach you.

To maximize your conversion rates, give your audience easy access to sales reps. To do this, place a click-to-call button on your landing page.

People don't want to fill out information on a mobile device because the screen is too small. They want to tap and swipe swiftly. Moreover, you can benefit from usability research and A/B testing when deciding the optimal placement for your click-to-call buttons. For example, test where to place and position the buttons, and whether or not to display an icon or phone number.

fishbat is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, anna@fishbat.com

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