LONG ISLAND, N.Y., Apr. 18, 2015
/PRNewswire-iReach/ -- fishbat is a leading online marketing firm
based in Long Island, N.Y. With proven Internet marketing
strategies that include digital ads, Web content, SEO and social
media optimization (SMO), fishbat helps businesses increase revenue
and build their brand.
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Scott Darrohn, chief operating
officer at fishbat, explains that many pay-per-click (PPC)
advertisers still fall behind the curve. "Even though mobile PPC
has been around for a while, most advertisers still haven't
upgraded their websites for mobile devices. Unfortunately, when
landing pages are unable to provide a useful experience on mobile
devices, conversion rates suffer. Advertisers must upgrade their
pages to improve the effectiveness of mobile PPC ads."
Here are three suggestions for increasing the effectiveness of
mobile PPC:
1. Adjust your approach to keyword research.
Mobile consumers do not interact with search engines like laptop
and desktop users. They search for an immediate answer to a
question or problem, and they want a quick solution.
Marketers can take advantage of this by finding out how mobile
consumers conduct their searches. For example, ask customers how
they found you, and then pay attention to the words they use.
Conversion analytics tools determine which words customers use so
you can target the keywords customers are typing into their mobile
search engines.
2. Drive conversions by giving users the information
they demand.
Your audience wants to know how to find you and how to get in
contact with you. They also want to learn about your company and
what you sell. Consider adding certain features to your PPC ads,
such as location details and call extensions, to give audiences
what they want.
3. Make it easy for your audience to reach you.
To maximize your conversion rates, give your audience easy
access to sales reps. To do this, place a click-to-call button on
your landing page.
People don't want to fill out information on a mobile device
because the screen is too small. They want to tap and swipe
swiftly. Moreover, you can benefit from usability research and A/B
testing when deciding the optimal placement for your click-to-call
buttons. For example, test where to place and position the buttons,
and whether or not to display an icon or phone number.
fishbat is a full-service online marketing firm and social media
agency dedicated to connecting all types of businesses with their
target audiences in the most effective and efficient way. Through
innovative strategies in social media management, search engine
optimization (SEO), branding, web design, reputation management and
public relations, fishbat promotes a consistent and professional
online voice for all of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, anna@fishbat.com
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SOURCE fishbat