LONG ISLAND, N.Y., Aug. 29, 2015
/PRNewswire-iReach/ -- fishbat is a New
York-based online marketing firm that helps companies
increase their bottom line with social media, SEO and digital
advertising. According to Scott
Darrohn, chief operating officer of fishbat, online video
marketing has never been more effective.
Photo - http://photos.prnewswire.com/prnh/20150828/261839
"Since 2014, there has been a 43-percent increase in the number
of people who watch free online videos," explained Darrohn. "Many
of these clips are advertisements that use consumer targeting to
find people who are genuinely interested in a company's products or
services."
Harnessing the power of online videos can help your business
lower its marketing expenses while increasing conversions. However,
many companies find it difficult to keep up with the constantly
evolving nature of social media sites and other video-publishing
platforms.
Most business owners who want to market their services with
online videos have a long list of questions. Here are the answers
to three common inquiries about online video marketing:
1. Why are webcasts growing in popularity?
Traditionally, videos have always been one-way conversations.
They allow you to broadcast a message to a massive audience yet
offer no way to converse.
Webcasts, however, provide an opportunity to interact with your
audience. This engagement is the main reason why webcasts have
become so popular.
Hosting a webcast involves streaming live video broadcasts
online or in chat rooms that allow people to ask questions in real
time. Companies can use webcasts to announce new services or
products, provide educational tools on certain topics, and conduct
questionnaires.
2. Can video testimonials help my business?
More than 80 percent of consumers trust online reviews. However,
most companies are passive when it comes to acquiring
testimonials.
Instead of hoping that your customers will submit written
reviews online, you can encourage them to submit video
testimonials. One effective strategy is hosting a contest or
lottery giveaway for video testimonials, and participants would
agree that your company can post the videos to social media and
your website.
Thanks to Facebook's auto-play feature, and the fact that videos
are more compelling than text reviews, these testimonials can help
you convert buyers who are close to making a purchasing decision.
They can also boost your general branding efforts on social media,
and your website visitors will have easy access to honest, positive
reviews that are more authentic than text.
3. Can consumer targeting improve my return on investment
from video ads?
One of the most attractive qualities of video ads is the ability
to target consumers. Depending on the platform, you can set
parameters to expose your ad to a specific audience. This can help
improve your return on investment; in fact, it costs roughly
$25 per day to reach a targeted
audience from Facebook's 1.44 billion active users.
fishbat is a full-service online marketing firm and social media
agency dedicated to connecting all types of businesses with their
target audiences in the most effective and efficient way. Through
innovative strategies in social media management, search engine
optimization (SEO), branding, web design, reputation management and
public relations, fishbat promotes a consistent and professional
online voice for all of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat