TRIBECA, NY., May 23, 2015
/PRNewswire-iReach/ -- fishbat is a leading online marketing firm
headquartered in Long Island, N.Y. Using cutting-edge website
design and Internet marketing strategies, fishbat helps companies
attract new customers and expand brand awareness.
Photo - http://photos.prnewswire.com/prnh/20150521/217896
Jennifer Calise, chief marketing
officer of fishbat, discusses the connection between an email's
subject line and its open rate. "There are two steps to calculating
your email open rate. First, subtract the number of bounced emails
from the number of emails sent. Then, divide the number of opened
emails by that result. By tweaking your email subject line, you can
increase your open rate."
Here are four ways to improve your email subject line:
1. A/B Test Short and Long Versions
In email marketing, the emphasis is usually on the content of an
email subject line. That is because the more effective the subject
line message, the better chance someone will open it. But recent
studies show that the length of the message may also play an
important part in the open rate.
There is no standard number of words that a subject line needs
to get the best response, but it is helpful to test different
lengths. First, write a descriptive subject line that encourages
readers to open the email. Then, A/B test a short versus long
version to see if one length drives engagement better than the
other.
2. Use Numbers
Adding numbers helps get the attention of your audience.
Consumers look for numbers that represent a discount, such as "20%
off" or "Save $10." Try to find a way
to include numbers in your email subject line to see if it makes a
difference in your campaign.
3. Get Personal
Personalized emails have higher open rates. If you are sending
an email to a large group, make sure the subject line targets your
main audience or niche. Knowing your audience also makes it easier
to spark their interest.
Regardless of the niche, audiences respond well to lists because
they are quick to read. Also, try making the subject line a
question because it may pique the audience's curiosity and lead
them to open the email.
4. Include a Call to Action
Many people leave out a call to action in the subject line
because they are worried about using too many characters. However,
calling for immediate action by adding the words "right now"
creates a sense of urgency to the email subject line. People feel
more motivated to open it when directed to do so.
fishbat is a full-service online marketing firm and social media
agency dedicated to connecting all types of businesses with their
target audiences in the most effective and efficient way. Through
innovative strategies in social media management, search engine
optimization (SEO), branding, web design, reputation management and
public relations, fishbat promotes a consistent and professional
online voice for all of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, anna@fishbat.com
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SOURCE fishbat