LONG ISLAND, N.Y., April 19, 2015
/PRNewswire-iReach/ -- fishbat is a leading social media agency
based in Long Island, N.Y. As a digital marketing firm, fishbat
helps companies increase profits and expand brand awareness with
SEO, online advertising and social media optimization (SMO).
Photo - http://photos.prnewswire.com/prnh/20150416/199248
According to Clay Darrohn, chief
executive officer of fishbat, many business owners and marketers
struggle to use social media effectively. "Marketers have to find
ways to stand out from the competition on social media, but that
can be difficult when users are exposed to so much content. This
year, there will be as many as 1 billion websites online. With such
information density, marketers need to tailor their social media
campaigns for each business's unique audience."
Darrohn suggests the following four strategies for successful
social media marketing:
1. Take a different approach to Facebook.
Facebook is the most crowded social media platform, and its
recent algorithm changes have created challenges for businesses
that want exposure. Make the most of your messages by keeping them
short and simple. Instead of just making statements, ask questions.
In addition, consider pinning important posts so they stay at the
top even when people add comments. This works well with current
offers and discounts.
2. Get active on Twitter.
Businesses sometimes shy away from some social media sites due
to the amount of time needed to utilize them well. For example,
Twitter broadens a company's exposure to prospective customers but
requires consistent engagement. You can engage customers on Twitter
by sending a thank-you every time a tweet mentions your
business.
3. Create a connected community.
Instead of being concerned with getting a record number of likes
and followers on social media, concentrate on creating an engaged
community. People tend to use sites like Facebook to pass the time,
so adjust your messages so they are entertaining. Anytime you
engage people's emotions, you can improve brand perception.
4. Expand your reach.
Facebook and Twitter aren't the only social media marketing
platforms, and companies should look to other sites to market their
business. Some sites have less content, and the competition is not
as fierce. Also, experiment with different media types. For
example, focus on creating brief yet helpful videos and other
short-form visual content.
fishbat is a full-service online marketing firm and social media
agency dedicated to connecting all types of businesses with their
target audiences in the most effective and efficient way. Through
innovative strategies in social media management, search engine
optimization (SEO), branding, web design, reputation management and
public relations, fishbat promotes a consistent and professional
online voice for all of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, anna@fishbat.com
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SOURCE fishbat