TRIBECA, N.Y., Dec. 22, 2014
/PRNewswire-iReach/ -- Clay Darrohn,
CEO and Big Tuna of fishbat, an award winning Internet marketing
company, discusses how social enterprises and corporate social
responsibility fuel employee engagement.
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A recent HR research report conducted by Altimeter Group found
that most marketing companies do not have strong strategies for
employee engagement. After surveying nearly 115 B2B and B2C
companies, only 40 percent said they had a healthy employment
engagement strategy. While most marketers are known to be
enthusiastic by nature, companies should still have a plan to spark
employee interest and enhance morale.
Clay Darrohn, CEO and Big Tuna at
fishbat, a leading Internet marketing company, says employee
engagement is the key to maintaining a successful business. "Your
employees should be your best promoters," he agrees. "However, most
employees tend to get caught up in the work, and don't spend enough
time participating in internal activities."
Darrohn says one of the best ways to boost employee engagement
and corporate social responsibility is to integrate a social
enterprise strategy. "Social enterprise business plans are a
win-win for everyone: employees, clients, consumers, and the
overall brand," he says. "Social enterprises are vehicles for
social change. They are a way for businesses to solve social
problems all year round, and ingrain the mission of social good
into the core practices of the business. Take TOMS Shoes, for
example. They are a shoe manufacturer that sells products to
consumers. However, for each pair bought, another pair is sent
overseas to someone in need."
He explains that employees are more likely to work harder for
companies that emphasize the importance of social good. "Employees
value and respect companies that generate profit or make continuous
donations to relatable causes," he says. "It assures them that
their time is spent helping others, instead of just fattening
someone's wallet. Social enterprise business plans are a great way
to boost employee engagement and morale."
fishbat is a full-service online marketing
company and social media agency dedicated to connecting all
types of businesses with their target audiences in the most
effective and efficient way. Through innovative strategies in
social media management, search engine optimization (SEO),
branding, web design, reputation management and public relations,
fishbat promotes a consistent and professional online voice for all
of its clients.
Media Contact: Scott
Darrohn, fishbat, 855-347-4228, takara@fishbat.com
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SOURCE fishbat