SAN DIEGO, March 26, 2015 /PRNewswire/ -- Samsung's
recently announced Galaxy S6 and Galaxy S6 edge will go on sale
April 10, but will people upgrade? A
recent survey, released by ecoATM, asked 1,050 smartphone owners
(including 637 iPhone owners) what it would take for them to
upgrade or make a switch from the iPhone® to a
Samsung. While 31 percent of iPhone owners said they would switch
for the right price and features, only 16 percent would never
consider it.
Price may be the biggest factor for iPhone owners, with 42
percent reporting they would consider upgrading to the new Samsung
phones if they offered a low (or free) cost to upgrade. Other key
findings from the survey include:
- Select features are worth an upgrade.
21 percent of iPhone owners would consider upgrading to a Samsung
device for a longer battery life; 18 percent for a larger screen
size.
- Brand loyalty plays an important role.
19 percent of iPhone owners said they exclusively own Apple
products, while 25 percent said they won't switch because their
friends and family use iPhones.
- Most upgrade out of necessity. The
majority of smartphone owners wait to upgrade until their current
device breaks (23 percent) or their contract is up (38
percent).
Prior to Samsung's announcement earlier this month, only 12
percent of survey respondents indicated that a wireless charging
feature would encourage them to upgrade; even less cited a nicer
camera (10 percent) or a mobile payment feature (three percent) –
all features that were touted as part of the Galaxy S6 device
lineup.
"Flashy new features do not always drive consumers to purchase
the latest devices right away," said Maria
Stipp, president of ecoATM. "Our survey findings show that
only six percent of individuals purchase a new smartphone on launch
day, and even less – four percent – pre-order a new device. That's
why ecoATM kiosks are a great option for customers – they're
conveniently located in local grocery stores, discount retailer
stores or malls for consumers who want cash to fund the purchase of
their next phone."
To coincide with the Samsung Galaxy S6 availability, ecoATM will
increase payouts beginning April 7,
offering even more instant cash and guaranteed price minimums to
consumers for Samsung Galaxy S5 and iPhone 6 devices,
including:
- Up to $450 instant cash for an
iPhone 6 (guaranteed at least $400 in
cash for excellent condition from Verizon, AT&T and
T-Mobile)
- Up to $200 instant cash for a
Galaxy S5 (guaranteed at least $150
in cash for excellent condition from Verizon, AT&T and
T-Mobile)
ecoATM has collected more than four million devices, and can
recognize over 5,500 types of MP3 players, tablets and cell phones.
To locate a kiosk, please visit http://www.ecoatm.com/.
Methodology: The survey was conducted by Edelman Berland between February 20-23, 2015, and polled 1,050 smartphone
owners in the U.S.
About ecoATM
ecoATM, an Outerwall Inc. (Nasdaq: OUTR) brand, is the first
company to create an automated self-serve kiosk system to buy back
old phones, tablets or MP3 players for cash. ecoATM uses patented,
advanced machine vision, electronic diagnostics, and artificial
intelligence to evaluate electronics. ecoATM®
eCycling stations provide a convenient trade-in solution with
features that validate sellers' identities and deter the sale of
stolen phones, and the company collaborates with national, state,
and local law-enforcement groups in combating mobile phone theft
through innovative use of technology and
education (http://www.ecoatm.com/law-enforcement/).
ecoATM holds Responsible Recycling (R2) and ISO14001
certification, confirming the company's commitment to maintaining
the highest standards of electronics recycling, as well as ISO27001
certification for information and personal data security. See
http://www.ecoatm.com/how-it-works/ for a video of how an ecoATM
kiosk works. For more information, visit www.ecoatm.com and
for more information about Outerwall Inc. please visit
www.outerwall.com.
About Outerwall Inc.
Outerwall Inc. (Nasdaq: OUTR) has more than 20 years of
experience creating some of the most profitable spaces for their
retail partners. Outerwall delivers breakthrough kiosk experiences
that delight consumers and generate revenue for retailers. As the
company that brought consumers Redbox® entertainment,
Coinstar® money services, and ecoATM®
electronics recycling kiosks, Outerwall is leading the next
generation of automated retail and paving the way for inventive,
scalable businesses. Outerwall™ kiosks are in neighborhood grocery
stores, drug stores, mass merchants, malls, and other retail
locations in the United States,
Canada, Puerto Rico, the United Kingdom, and Ireland. Learn more at www.outerwall.com.
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SOURCE ecoATM