eDiets.com(R) Appoints New Chief Financial Officer Thomas Hoyer

Date : 03/10/2008 @ 8:00AM
Source : PR Newswire
Stock : Ediets.Com (MM) (DIET)
Quote : 3.44  0.0399 (1.17%) @ 3:27PM
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eDiets.com(R) Appoints New Chief Financial Officer Thomas Hoyer

FORT LAUDERDALE, Fla., March 10 /PRNewswire-FirstCall/ -- eDiets.com, Inc. (NASDAQ:DIET), leveraging the power of technology to bring diet, fitness and healthy lifestyle solutions to everyone, has appointed Thomas Hoyer as the Company's Chief Financial Officer effective immediately. Mr. Hoyer brings over 20 years of senior corporate finance experience to eDiets.com, having served as Chief Financial Officer of several public and private companies, including Digital Angel, Inc, Nationsrent Companies, Inc. and GLOBEquip LLC, as well as in a broad range of significant financial roles at MWH Global, Inc. and Fluor Corporation.

Mr. Hoyer will be responsible for eDiet's finance operations, including accounting, external reporting, tax, treasury and investor relations, and will report directly to eDiets CEO and President, Steve Rattner.

"We are excited and fortunate to have Tom join our executive management team," said President and Chief Executive Officer Steve Rattner. "He brings a wealth of finance, accounting, control and budgeting experience that will serve our shareholders well as we enter the next phase of eDiets' growth."

Prior to joining eDiets.com, Mr. Hoyer served as Senior Vice President, Chief Financial Officer and Treasurer of Digital Angel, Inc., an advanced technology company in the field of identification solutions for food safety and tracking of high-value assets. From 2003-2006, he was Executive Vice President, Chief Financial Officer of Nationsrent Companies, Inc., a construction services company. In this capacity, Mr. Hoyer was responsible for all aspects of finance and accounting functions and SEC reporting. Previously, Mr. Hoyer was Vice President of Corporate Finance of MWH Global, Inc., a global environmental engineering company; Chief Financial Officer of start-up GLOBEquip LLC, and in progressive financial management roles at Fluor Corporation, a public Fortune 500 company that provides engineering, procurement, construction and maintenance services, where he spent over 15 years. Mr. Hoyer holds a B.S. degree in Finance and an M.B.A. from Clemson University in Clemson, South Carolina.

Mr. Hoyer replaces Robert Hamilton, who resigned in January 2008 to become the Chief Financial Officer at a private company.

About eDiets

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets currently features its award-winning, fresh- prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, http://www.ediets.com/. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. eDiets.com's unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit http://www.ediets.com/.

Safe Harbor Statement

Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that we will not be able to obtain sufficient and/or acceptable outside financing (when and if required), changes in general economic and business conditions; changes in product acceptance by consumers; a decline in the effectiveness of sales and marketing efforts; loss of market share and pressure on prices resulting from competition; significant investments in our technology platform, marketing plans, and product development to remain competitive with other online providers of healthy living and weight loss plans, many of which may be found to offer superior and more varied features than our plans and may also be offered for free; volatility in the advertising markets; any delay, disruption, or suspension of our supply of prepared meals from our vendor; changes in consumer preferences and discretionary spending; product liability and other risks from the sale of ingested products; regulatory actions affecting our marketing activities; and the outcome of litigation pending against us. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to the Company's Annual Report on Form 10-K for the year ended December 31, 2006, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. The Company does not undertake any obligation to publicly update any forward-looking statements.

DATASOURCE: eDiets.com, Inc.

CONTACT: Investor Relations: John Mills, ICR, Inc., +1-310-954-1105,

, for eDiets; Media Relations: Kathleen Berzon, Public

Relations Director of eDiets, +1-954-703-6188,

Web site: http://www.ediets.com/

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