FORT LAUDERDALE, Fla., May 2 /PRNewswire-FirstCall/ -- eDiets, the premier online diet, fitness and healthy living destination, is bulking up its leadership team with the addition of four veteran leaders from the food and retail industries. The company today formally announced the hiring of Robert J. Drago as Vice President - Meal Delivery, Kimberly Evenson as Senior Vice President of Marketing and Sales, Lynn Frcek as Vice President - eDiets Corporate Services and C. Patrick Theimer, Jr. as Vice President - Online Subscriptions and Operations.
Robert J. Drago brings more than 17 years of multi-channel food marketing, operations and general management experience to eDiets. Rob served as a Regional Vice President and General Manager at Goya Foods, Inc., where he managed the Great Lakes division in Upstate New York through record levels of sales growth and profitability. Rob later served as a Strategic Marketing Consultant at Rich Products Corporation, where he managed the development and rollout of their innovative "Productos Rich" ethnic marketing platform to key retail and food service customers. Most recently, Rob served as Chief Operating Officer at Webeco Foods, Inc., a regional marketer and importer of premium quality perishable food products throughout the United States and the Caribbean. He holds a BS from Babson College and an MBA from the University of Buffalo.
Kimberly Evenson spent nearly a decade at Kraft Foods in Illinois holding various brand marketing positions. Most recently, as Marketing Director, CRM, she was responsible for leading content development of Kids, Healthy Living and Quick Bites platforms for the company's award-winning food & family marketing program, driving profitable volume growth through the delivery of relevant food solutions to over 12 million people through magazines, e-mails and web content. As Brand Manager for the Cheese Division, she spearheaded new product development and e-commerce initiatives, developing health and wellness opportunities for the brands while establishing the company's Healthy Living marketing strategy. She holds a BA from Northwestern University and an MBA from Duke University.
Lynn Frcek has nearly two decades of experience as an innovative marketing strategist helping top companies maximize visibility and drive revenue growth. As Vice President and co-founder of Boca Java, Inc., she directed strategic merchandising, product development and service initiatives for the leading provider of gourmet coffee and specialty tea products, bringing the company from a small startup into a $12 million operation in less than five years. Lynn also served as Executive Vice President of Xcelerate, a systems development and consulting firm in Fort Lauderdale, and group manager for Ryder, Inc. She also was Senior Consultant in the IT Group at Price Waterhouse in Miami. Lynn received an MS in Computer Science and a BS in Finance from the University of Florida.
C. Patrick Theimer, Jr. joins eDiets from Boston Proper of Boca Raton, FL, where he served as Vice President, Operations, managing all catalogue and web- based sales and fulfillment operations, with additional responsibility for all strategic financial planning activities. Patrick is also the founder of Pantheon Guitars, LLC of Lewiston, Maine, and served as Chief Financial Officer of HostLogic, Inc. of Boca Raton, an international application service provider with offices throughout the world. His experience also includes mergers and acquisitions, strategic planning and advisory positions with AnswerThink Consulting Group in Miami, Triarc Companies in New York and Deutsche Bank Alex Brown in Baltimore. He holds a BS from the University of Virginia.
About eDiets Headquartered in Fort Lauderdale, FL, eDiets, Inc. (NASDAQ:DIET) is a premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. In, and addition to offering more than 20 personalized online nutrition and fitness programs and around-the-clock expert and peer-based online support services, eDiets members enjoy direct access to a wealth of professional advice, information, and motivation from the company's network of health industry experts in a variety of fields, including nutrition, fitness, and motivation, among others. Founded in 1996 and with more than two million membership subscriptions sold to date, eDiets operates Web sites at http://www.ediets.com/, http://www.efitness.com/, http://www.deliciouslyyours.com/, http://www.edietscorporateservices.com/ and http://www.gleemagazine.com/ publishes a family of industry-leading opt-in electronic newsletters that reach millions of health- conscious consumers nationwide. DATASOURCE: eDiets CONTACT: Josh Gitelson, RF|Binder Partners for eDiets.com, +1-781-455- 8250, Web site: http://www.ediets.com/
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