FLEET, England, January 6, 2015 /PRNewswire/ --
- Anite's market leading test solutions boost du's device
testing and validation process and capabilities, enhancing
end-users' experience
Anite, a global leader in wireless equipment testing technology,
and du - the fastest growing telecom service provider in the
Middle East - today announced the
commencement of live operations at its state-of-the-art Terminal
Innovation Lab in the UAE - a first in the Middle East region. The facility is equipped
with Anite's device and network test solutions.
du, the first telecom service provider in the Middle East to achieve GCF (Global
Certification Forum) accreditation, conceptualised the Terminal
Innovation Lab to improve mobile device testing and validation to
further enhance their end-users' experience. du uses Anite's
solutions to efficiently and comprehensively test, validate and
troubleshoot mobile devices and benchmark performance in both lab
and field based environments to ensure seamless and successful
market introduction of new devices. As an integral part of this
lab, Anite's wide range of test solutions have enabled du to
readily create an integrated test environment and methodology,
leading to significantly improved testing efficiency, handset
interoperability and customer experience.
Saleem Al Blooshi, Executive Vice
President - Network Development and Operations, du, said: 'We value
Anite's collaboration in establishing the first Terminal Innovation
Lab in the Middle East. Anite's
comprehensive range of solutions for testing devices in the lab as
well as in the field will help us to accelerate device assessment,
reduce time-to-market and enhance users' experience. Our aim is to
achieve customer satisfaction through the highest quality and
proven standards. du continues to present and demonstrate a
diversified service portfolio, embracing the latest wireless
technologies. This also supports our ambitions to realise the Smart
City ambitions of the UAE."
Mike Bonin, Managing Director at
Anite comments: 'We are delighted that yet another top mobile
operator has selected Anite's leading test portfolio to further
enhance their end-users' experience.'
Anite's SAS platform, a network simulator solution, simplifies
interoperability and performance testing of any new device that du
selects for market introduction. SAS offers users leading
technology and roadmap support, including LTE-A, VoLTE, Carrier
Aggregation and MIMO 4x4. Anite's Propsim channel emulator helps du
conduct comprehensive device performance testing and field-to-lab
testing with Anite's Virtual Drive Testing tool. du is also able to
easily analyse end user experience and benchmark the performance of
its network with Anite's Nemo CEM (Customer Experience Monitoring)
solution that monitors the end-user experience.
About Anite
Anite plc is a leading supplier of test and measurement
solutions to the international wireless market. It provides
testing, measurement, optimisation and analytics systems based on
its specialist sector knowledge and its proprietary software and
hardware products. Customers include major manufacturers of mobile
devices, chipsets and network equipment, mobile network operators,
regulatory authorities, and independent test houses. Its 500+ staff
work from headquarters in the UK and from offices in 14 countries
across Europe, the Americas,
Asia and the Middle East.
About du
We opened for business in 2006. We offer mobile and fixed
telephony, broadband connectivity and IPTV services to individuals,
homes and businesses. We also provide carrier services for
businesses and satellite up/downlink services for TV
broadcasters.
As a rapidly-growing enterprise, we have a team of experts
working to enhance and expand our bouquet of service offerings. Our
people come from over 60 countries - we mirror the rich cultural
diversity of our nation, while being able to serve our customers in
a variety of languages.
Over 50% of our senior management team and customer-facing
employees are UAE nationals, and we remain committed to providing
fulfilling opportunities for quality talent in a cosmopolitan
working environment.
By the end of Q4 2013, more than 7.4 million people and over
50,000 businesses have chosen to use our services. In a survey
conducted by ARC Chart, we were named the Best Mobile Broadband
Network 2012 in the Middle East
and Africa region. We also ranked
first in MENA's Standard & Poor/Hawkamah Environmental, Social
and Corporate Governance Index in 2011.
du is 39.5 percent owned by Emirates Investment Authority,
20.081 percent by Mubadala Development Company PJSC, 19.5 percent
by Emirates Communications and Technology LLC and the remaining
stake by public shareholders. du is listed on the Dubai Financial
Market (DFM) and trades under the name 'du'.
For further information, please contact:
Karolina Eklund, Anite, Tel:
+44(0)1252-775245, Email: karolina.eklund@anite.com
Matt Humphries, Babel PR, Tel:
+44(0)207-434-5550, Email: anite@babelpr.com
Saugat Chatterjee, du, Tel: +971-55-9367045,
Email: saugat.chatterjee@du.ae