NEW ROCHELLE, N.Y., Nov. 3 /PRNewswire/ -- Sidney Frank Importing Co., Inc., the importer of such premium brands as Jagermeister Liqueur, Tequila Corazon de Agave, Gekkeikan Sake, and more, is proud to announce that All-Pro football player and Emmy Award-winning correspondent and broadcaster, Ahmad Rashad, is joining their team as a spokesman and consultant. Executive Producer of NBA Inside Stuff and NBA Entertainment-produced specials, Ahmad is in his 15th season as host of NBA Inside Stuff. He is also Executive Producer and Host of Ahmad Rashad One-On-One, a celebrity talk show which airs on NBA TV. Ahmad brings his NBA expertise to the ESPN/ABC NBA team, providing lifestyle features and essays for both networks. An in-studio correspondent for ABC Sports' NBA pre-game show, his work appears on ESPN's SportsCenter, NBA 2Night, NBA FastBreak and other studio programming. Throughout the NBA Finals, Ahmad hosts NBA TV: Live at the Finals. Ahmad has also served as host for ABC's top-rated reality shows, Celebrity Mole Hawaii and Celebrity Mole Yucatan. A graduate of the University of Oregon, where he was a two-time All- American, Ahmad was a four-time Pro-Bowl selection for the Minnesota Vikings and was voted to the Vikings All-Time 25th Anniversary Team and most recently the 40th Anniversary team. He is also the author of the best-seller Rashad: Vikes, Mikes and Something on the Backside. "I've been friends with Ahmad for some time now," says Chairman Sidney Frank, "and I've always been impressed by his charisma, sportsmanship, and terrific personality. He's a perfect fit for us, and together, we'll be unstoppable!" "Sidney Frank is one of the greatest entrepreneurial innovators and one of the foremost business executives in the world," says Ahmad. "It is a pleasure and a privilege to be joining his team." Ahmad will help promote the Sidney Frank Importing Co. brands at high- profile events throughout the country and around the globe. For more information, contact: Deirdre Maher (914) 637-5752 DATASOURCE: Sidney Frank Importing Co., Inc CONTACT: Deirdre Maher, +1-914-637-5752, , for Sidney Frank Importing Co. Web site: http://www.sidneyfrankco.com/

Copyright