Zady Takes Socially Conscious Fashion Global with Pitney Bowes’ Borderfree
July 01 2015 - 9:00AM
Business Wire
Zady, a New York-based online retailer of lifestyle goods for
conscious consumers, today announced that it has partnered with
Borderfree, a market leader in international cross-border ecommerce
solutions and a Pitney Bowes company (NYSE: PBI), to expand
internationally with Borderfree using BFX, Borderfree’s new express
implementation technology.
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Borderfree’s team of global ecommerce experts worked with Zady
to create a localized online shopping experience for international
visitors based on local preferences, best practices and market
insights while keeping the retailer’s brand at the forefront.
Following the launch of a fully-optimized international version of
their domestic website on July 1st, Zady’s
high-quality, sustainable products will be available to
international shoppers in over 220 countries and territories, and
in more than 74 currencies. Standard shipping will be free for all
international orders for the month of July.
Launched domestically in August 2013 to set a new standard for
transparency and social consciousness in a retail environment
dominated by fast fashion, Zady has grown rapidly over the last
eighteen months and is poised to capture significant international
growth. Approximately 20 percent of Zady’s organic website traffic
comes from consumers in Canada, France, Japan and the United
Kingdom. With Borderfree Express, Zady can increase this
international traffic and convert it into sales.
“Zady was founded on the idea that through our collective buying
decisions we could drive positive change. The idea is global in
scope, but until now, our focus has been limited to U.S.
consumers,” said Maxine Bédat and Soraya Darabi, Zady co-founders.
“With Borderfree, we can bring the movement of the conscious
consumer to the rest of the world.”
“Zady is the pioneer of mindful consumerism in the world of
online fashion,” said Lila Snyder, President, Global Ecommerce,
Pitney Bowes. “With existing demand from a growing international
fan base and a digital-first approach, Zady is ideally positioned
to connect with online shoppers across the globe.”
Borderfree, a Pitney Bowes company, is a market leader in global
ecommerce, operating a technology and services platform that the
world’s most iconic brands rely on to expand globally and transact
with customers in more than 220 countries and territories and more
than 74 currencies worldwide. Borderfree manages all aspects of the
international shopping experience, including site localization,
multi-currency pricing, payment processing, fraud management,
landed cost calculation, customs clearance and brokerage and global
logistics services while maintaining the integrity of our
customers’ brand and the consumer experience. Clients include
J.Crew, Neiman Marcus, Lands’ End, Ann Taylor and Gilt. For more
information, visit www.borderfree.com.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
About Zady
Zady (www.Zady.com) is the leading slow fashion brand and
lifestyle destination re-envisioning the future of fashion from
field to garment. Its mission is simple: to create the best
possible products, inside and out, from the ground up, and then
share that story with consumers, giving them true value and a
grounded connection to the items they own. In contrast to fast
fashion, Zady works directly with each supply chain partner at
every step of production to offer consumers beautiful,
high-quality products made with integrity. With this, Zady is
creating a new standard for transparency and responsible production
within the apparel industry. The company was founded by Maxine
Bédat and Soraya Darabi in August 2013 and is based in New York
City.
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Pitney Bowes Inc.Karen King, 203 351
6189Karen.king@pb.comorZadySunshine Sachs, 212 691
2800zady@sunshinesachs.com
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