ZTE Axon Wins User Experience Gold Award at IFA 2015
September 05 2015 - 8:16AM
Business Wire
ZTE is the only Chinese smartphone brand to
receive a 2015 IFA Product Technical Innovation Award
ZTE, a leading global mobile device maker, today announced that
the ZTE Axon phone was awarded a ‘User Experience Gold Award’ by
IDG and German Industry and Commerce Ltd. at IFA 2015. The award is
a category of the trade show’s 2015 IFA Product Technical
Innovation Award, of which ZTE is the only Chinese smartphone brand
from China to receive an award.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150905005009/en/
Kan Yulun, CEO of EMEA & LATAM, ZTE
Mobile Devices (right), collects "User Experience Gold Award" for
ZTE Axon from Miss IFA (left) at IFA 2015 (Photo: Business
Wire)
“We are both honored and excited to receive this award for Axon,
our new global flagship smartphone,” said Adam Zeng, CEO, ZTE
Mobile Device. “Axon represents an unprecedented effort on ZTE’s
part to truly put the consumer at the heart of our product
development. Today’s award is great recognition of this effort, and
we will continue to take user experience to new and unexplored
heights with future iterations of Axon.”
Axon is ZTE’s first ever global flagship and most premium
smartphone to date. It combines the right hardware and software to
offer the best sound quality, camera functionality, and all-round
smooth performance. This includes the smartphone’s ‘dual track’ –
high fidelity sound recording and playback, as well as its dual
rear-cameras that capture high resolution images and videos.
Additionally, the Axon versions launched in China, Europe and
the Asia-Pacific represent the world’s first smartphones that can
be unlocked with three different biometric authentication options –
fingerprint, voice control and eye-scan, as well as the first
handsets to feature Corning’s Antimicrobial Gorilla Glass.
ZTE will be showcasing the international version of the Axon
phone, Axon Elite, at Hall 25, Stand 105 at the Berlin ExpoCenter
City.
About ZTE Mobile Device
ZTE Mobile Device is a division of ZTE Corporation, a global
telecommunications equipment, networks and mobile devices company
headquartered in Shenzhen, China. ZTE is a publicly traded company
listed on the Hong Kong and Shenzhen stock exchanges.
ZTE is one of the global leaders in the mobile handset
manufacturing industry in the world, offering a complete range of
mobile devices, including mobile phones, tablets, mobile broadband
modems and hotspots and family desktop integration terminals.
ZTE has strategic partnerships with 47 of the world’s top 50
carriers. ZTE is also the only company globally that has been
ranked inside the Top-3 by WIPO (World Intellectual Property
Organization) for the past 5 years (2010-2014) for patent filings.
For more information, please visit: www.ztedevice.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150905005009/en/
ZTE CorporationEva Chen, +86 21
68897511chen.zhengying@zte.com.cnorWaggener Edstrom
CommunicationsLaura Liu, +86 10
59001242laural@waggeneredstrom.com