YouTube Subjecting All 'Preferred' Content to Human Review
January 16 2018 - 6:32PM
Dow Jones News
By Jack Nicas
YouTube is ordering workers to review thousands of hours of its
most popular content and setting new limits on which videos can run
ads, in moves to ease advertisers' worries that their brands are
showing up alongside offensive or controversial videos.
YouTube said Tuesday that human reviewers would watch every
second of video in its curated lineup of top content, dubbed Google
Preferred, which brands pay a premium to advertise on. Human
reviewers also will have to approve new videos uploaded by Google
Preferred channels before the videos can begin running the premium
ads.
YouTube, a unit of Alphabet Inc.'s Google, says Google Preferred
includes among the most popular 5% of channels, as determined by
their likes, comments and shares, among other factors. The company
didn't say how many hours of content that entails.
But YouTube has said since 2015 that users upload 400 hours of
video to the site a minute, or 65 years of footage a day, meaning
reviewing even a small slice of that total would likely require at
least tens of thousands of hours.
They expect to have the full review completed by the end of
March, then continue to review new videos as they are posted.
(END) Dow Jones Newswires
January 16, 2018 18:17 ET (23:17 GMT)
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