NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Yieldbot, the
industry's leading real-time consumer intent platform for premium
media, today announced the appointment of Scott Portugal as GM of its Publisher Platform.
In this role, Scott will be responsible for working directly with a
growing number of premium publishers using Yieldbot's artificial
intelligence platform to create new programmatic direct revenue
streams.
Scott brings more than 15 years of experience working alongside
the world's leading publishers, and has held senior roles with
several top companies in the programmatic advertising industry.
Most recently, he was SVP, Programmatic & Strategic Alliances
at PulsePoint, where he was responsible for managing global
programmatic business and strategic partnerships. Previously, he
has held roles as VP, Publisher Development at both Tacoda and
AOL.
"There's no one better suited to ensure that Yieldbot continues
to stand out in the premium media landscape," said Jonathan Mendez, CEO at Yieldbot. "We already
work with every major holding company and four of the largest
premium media properties in the U.S. It's because Yieldbot provides
a source of highly valuable CPC and performance-based demand from
search, mobile, social, shopper and performance display on a
platform that publishers can now use themselves for their own
direct and programmatic direct campaigns. The end result is
increased value of media."
In this new role, Scott will oversee the entire
publisher-focused side of Yieldbot's business. This announcement
comes on the heels of a 18 million Series B round of funding in
June 2014, which has been used to
attract technical and executive talent.
"Yieldbot has already proved its technology across search
buyers, driving CTRs to the highest levels seen in display," said
Scott Portugal, GM of Publisher
Platform at Yieldbot. "That's why Yieldbot's media partners are
showing so much interest in the company's ability to increase
performance for publisher's direct sold campaigns. Yieldbot is the
only platform in the industry that helps publishers recognize,
organize, and activate real time consumer intent data in order to
unlock the true value of their content. I'm excited to lead this
initiative and look forward to delivering unprecedented results for
major media companies."
About Yieldbot
Yieldbot is the only media channel that
uses first-party data to target real-time consumer intent. The
company works with all the major agency holding companies and
biggest brands in the world, to help them understand in real-time
where a consumer is in the marketing funnel and match them with the
right messages.
Yieldbot increases the value of digital media for brands that in
turn drives higher CPMs for publishers by capturing, organizing and
activating real-time consumer intent in the click-stream. The
company's offerings can be bought and sold on a performance basis.
Yieldbot's "Intent Graph®," consists of the real-time flow of
consumer intent through 2 billion monthly premium page
views.
Yieldbot was founded in New
York and Boston and is
backed by RRE Ventures, New Atlantic Ventures, SJF Ventures, Common
Angels, kbs+ Ventures, Neu Ventures and City National Bank. For
more information, please visit: http://www.yieldbot.com.
SOURCE Yieldbot