Yappn Corp. ("Yappn" or the "Company") (OTCQB:YPPN) a leader in
real-time language technology, today announced that the Company has
launched the branding of its global Ecommerce technology and
services platform Windrose Tech (www.windrosetech.com)
("Windrose").
"Windrose was formed to provide a clear and distinctive brand
for Yappn's proprietary suite of multilingual Marketing (pre-sale),
Store (catalog, shopping cart and checkout), and Customer Support
(post-sale) offerings for small, medium and enterprise customers
aspiring to sell their online goods and services seamlessly in
their customer's native language," stated Yappn COO David
Bercovitch.
Windrose enables clients to increase market penetration and sell
through with game changing real-time multilingual Ecommerce
services in 67 languages through Yappn's proprietary technology and
with its partner VerbalizeIt, increasing language opportunities to
up to 150 languages, effectively reducing the localization costs
generally associated with multilingual and regional Ecommerce
programs.
Windorose offers its services through Ecommerce store systems
and directly to clients through professional services and / or a
percentage of the "upside" multilingual sales, minimizing start up
and running costs. Windrose is already working with leading
brands to enable their multilingual Ecommerce programs.
Windrose is a cloud based service platform, hosted on the
Microsoft Azure® network. Windrose facilitates seamless
integration of content into multiple languages in real-time, "on
the fly" through proprietary lexicon technologies, algorithms,
robust APIs and patent pending supported language
services.
Windrose's proprietary technology and services enable clients to
create natural language and specific customized terminology for
language translation of the Ecommerce offerings, banners, in-stream
ads, as well as social and marketing activities with Instagram®,
Twitter®, Facebook®, Pinterest® and other networks along with full
service customer support. Customer support services are also
enabled allowing seamless conversations with customers, regardless
of the language of the service representative or the users.
E-tailers and other Ecommerce vendors can now offer their
clients, both domestically and internationally, the ability to have
a "native" experience throughout the value chain, overcoming the
language barrier and potentially increasing sell through rates
while potentially reducing shopping cart abandonment and
subsequently, the loss of sales due to language issues.
According to industry reports, Global Ecommerce sales are
expected to continue to grow at a rate of more than 15% per year
from 2015 – 2018, and 71% of consumers spend most or all of their
time on websites in their own language. Of the estimated 2.8
Billion Internet users, only 800 Million speak English (with about
350 Million in North America) and the vast majority of consumers
have expressed that they are more likely to purchase a product
online if the site was in their own language.
"Online retailing is constantly evolving as companies continue
to internationalize sales efforts," continued David Bercovitch.
"To truly bolster sales growth in today's quickly evolving
landscape, organizations are increasingly required to market and
support their offerings in multiple languages."
Windrose's technology solution connects directly into an
Ecommerce Software database from an electronic store provider or a
client's custom built store in order to present the shopping
experience in multiple languages from beginning to end, thereby
potentially decreasing shopping cart abandonment due to issues of
customers understanding the checkout process.
"The Windrose suite of tools is an amazing opportunity for
brands and retailers to gain an edge in today's global economy by
reaching customers in their native language," said Nathan Brandt,
Vice President of Business Development. "We are working with
companies to show them that they can grow their customers and
communicate with their global community to open new and increase
existing revenue streams cost effectively and efficiently. "
Interested companies can contact a team member and request a
whitepaper from the Windrose Tech website at
http://windrosetech.com.
For more information, please visit www.yappn.com
To learn more about Why Language Matters to a growing global
economy, visit our blog at www.whylanguagematters.com
About Yappn
Yappn is a real-time multilingual technology and services
company that amplifies brand messaging, empowers Ecommerce and
provides customer support in a globalized setting through its
proprietary cost-effective platforms, enabling the free flow of
communication in 67 languages with additional partnered
capabilities to reach 150 languages.
In addition to Yappn, FotoYapp (www.fotoyapp.com) provides
consumers, brands and Influencers with the ability to share media
content (images, video, audio, etc.) instantly across the global
social sphere with all major social posts in a single environment
in almost any language allowing global participants to interact
with each other, regardless of their native tongue.
Yappn Corp. is publicly traded in the U.S. on the OTCQB – symbol
"YPPN" Intertainment Media Inc. (TSX-V:INT) (OTC:ITMTF) (FRA:I4T),
a leading technology incubator, has a controlling interest in Yappn
Corp.
For more information, please visit http://www.yappn.com or
contact:
Jeanny So, VP, Corporate Communications
jeanny@yappn.com
T: 1.800.395.9943 x 228
To be added to the news release distribution
list, please email: jeanny@yappn.com with the word "News" on the
subject line.
Forward-Looking Information
Legal Notice and Safe Harbor Statement
This press release contains "forward-looking statements" within
the meaning of Section 21E of the Securities Exchange Act of 1934.
All statements, other than statements of historical fact, and those
preceded by or that include the words "believes," "expects,"
"given," "targets," "intends," "anticipates," "plans," "projects,"
"forecasts" or similar expressions, are "forward-looking
statements." Although Yappn Corp.'s management believes that such
forward-looking statements are reasonable; it cannot guarantee that
such expectations are, or will be, correct. These forward-looking
statements involve a number of risks and uncertainties, which could
cause the Company's future results to differ materially from those
anticipated. Additional information regarding the factors that may
cause actual results to differ materially from these
forward-looking statements is available in the Company's filings
with the SEC including the Current Report on Form 8-K filed on
April 3, 2013 and each subsequently filed Quarterly Report on Form
10-Q and Current Report on Form 8-K. The Company assumes no
obligation to update any of the information contained or referenced
in this press release.
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