By Josh Beckerman
Yahoo Inc. agreed to buy social shopping site Polyvore Inc., a
move intended to enhance the portal's "Mavens" growth strategy.
Terms of the deal were not disclosed Friday. Venture-backed
Polyvore announced a $14 million Series C funding round in
2012.
The purchase also is expected to help Yahoo's native-advertising
efforts.
"Polyvore will strengthen Yahoo's digital magazines and
verticals through the incorporation of community and commerce,"
Yahoo said.
Earlier this year, Yahoo unveiled a new financial metric
tracking revenue in its four key areas of growth: mobile, video,
native and social, or MaVeNS.
The idea was to focus investors' attention on the areas of the
company that are growing, while diverting their focus from its
shrinking desktop display and search ads.
Write to Josh Beckerman at josh.beckerman@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires