Yahoo Sports Collaborates With PGA TOUR to Deliver Free Live Coverage & On-Demand Content to Golf Fans Globally
February 11 2016 - 9:18AM
Business Wire
Yahoo Inc. (NASDAQ: YHOO) and PGA TOUR today announced a
strategic relationship to deliver free, live, and on-demand video
content from the PGA TOUR to fans around the world, no cable
subscription or authentication required. Teeing off today with the
AT&T Pebble Beach Pro-Am, now on Yahoo, viewers around the
world can stream Featured Holes coverage from PGA TOUR LIVE during
the early rounds of tournaments such as THE PLAYERS Championship
and the FedEx Cup Playoffs. PGA TOUR LIVE is the PGA TOUR’s new
streaming video service, which offers premium and free live video
from 30+ events each year, of which, Yahoo will be streaming
Featured Holes coverage.
This Smart News Release features multimedia.
View the full release here:
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Yahoo will also offer global access to video on demand (VOD) PGA
TOUR content, including access to highlights and original content
from tournaments, such as the PGA TOUR, PGA TOUR Champions, Web.com
Tour, PGA TOUR Latinoamérica, and Mackenzie Tour-PGA TOUR Canada.
The companies have also launched a live, co-branded PGA TOUR
leaderboard, which includes live play-by-play, shot-by-shot
graphics, live audio, and VOD. The co-branded TOUR leaderboard can
be found at http://www.pgatour.com/yahoo/leaderboard.html.
“Our global collaboration with Yahoo continues to expand,” said
Rick Anderson, EVP of Global Media at PGA TOUR. “Yahoo continues to
be one of the largest sports audiences in the world, and we look
forward to distributing PGA TOUR LIVE Featured Holes coverage via
Yahoo Golf platforms around the world.”
“We’re excited to expand our sports offering through our
partnership with the PGA TOUR and to bring fans closer to the live
action of tournaments, like THE PLAYERS Championship and FedEx Cup
Playoffs,” said Phil Lynch, VP, Media Partnerships at Yahoo.
“Bringing PGA TOUR's premium content to Yahoo makes a great
addition to our lineup and further demonstrates our commitment to
delivering the best digital sports content to our users and
advertisers.”
Sports is a critical category in Yahoo’s growth strategy, and
partnerships with organizations such as the PGA TOUR, MLB and NBC
Sports are further indication of that investment. Yahoo’s recent
partnership with the NFL allowed for more than 15 million viewers
to watch the first-ever global live stream of a regular season NFL
game, for free.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for
touring professional golfers, co-sanctioning more than 130
tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA
TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR
China. The PGA TOUR’s mission is to entertain and inspire its fans,
deliver substantial value to its partners, create outlets for
volunteers to give back, generate significant charitable and
economic impact in the communities in which it plays, and provide
financial opportunities for TOUR players. Worldwide, PGA TOUR
tournaments are broadcast to more than 1 billion households in 226
countries and territories in 32 languages. Virtually all
tournaments are organized as nonprofit organizations in order to
maximize charitable giving. In 2014, tournaments across all Tours
generated a record $140.5 million for local and national charitable
organizations, after surpassing $2 billion in all-time charitable
contributions early in the year. The PGA TOUR's web site is
PGATOUR.COM, the No. 1 site in golf, and the organization is
headquartered in Ponte Vedra Beach, FL.
About Yahoo
Yahoo is a guide focused on informing, connecting, and
entertaining our users. By creating highly personalized experiences
for our users, we keep people connected to what matters most to
them, across devices and around the world. In turn, we create value
for advertisers by connecting them with the audiences that build
their businesses. Yahoo is headquartered in Sunnyvale, California,
and has offices located throughout the Americas, Asia Pacific
(APAC) and the Europe, Middle East and Africa (EMEA) regions. For
more information, visit the pressroom (pressroom.yahoo.net) or the
Company's blog (yahoo.tumblr.com).
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160211005769/en/
PGA TOURChris Smith,
904-273-3379csmith@pgatourhq.comorYahooAna Braskamp,
408-718-4493abraskamp@yahoo-inc.com
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