Extends Reach in Live, Digital Magazine and Original Video
Programming to 55 Series with Top Creators and Talent, including
Simon Cowell, Scott Stuber, Naomi Campbell, Michelle Rodriguez and
Katie Couric
Yahoo Inc. (NYSE:YHOO) today announced at its 2015 Digital
Content NewFront, 18 new series across Live, Digital Magazines and
Original video programming as well as new advertising
opportunities. The new series, along with other newly launched
programming being highlighted from the Digital Magazine properties
and the company’s current Live and Original content, make up 55
video series within Yahoo’s digital video slate.
The presentation was hosted by Community star Joel McHale and
opened with a performance by Grammy® nominated producer/DJ Steve
Aoki. Yahoo executives, including Marissa Mayer, Yahoo CEO, Kathy
Savitt, CMO and Head of Media, Lisa Utzschneider, SVP, Sales,
Americas, and Lisa Licht, SVP, Marketing Partnerships, presented
the new content and advertising opportunities to a packed audience
at Lincoln Center’s Avery Fisher Hall.
“Over the last year we’ve made strategic investments in our
three digital content pillars, Yahoo Live, Yahoo Digital Magazines
and Yahoo Originals,” said Kathy Savitt, CMO and Head of Media at
Yahoo. “We’re pleased to be extending those investments into
premium video content offerings to guide our users to the best,
most relevant content and the world’s best storytellers to our
global audience.”
“We know that advertisers want to tap into premium video content
that connects them with engaged audiences across devices, and they
also want to buy video ads programmatically,” said Lisa
Utzschneider, SVP, Sales, Americas at Yahoo. “With our new slate of
digital video programming and a wide variety of video ad formats
and buying options, we’re helping advertisers meet business
objectives - whether they want to buy a show, buy a channel or buy
an audience segment.”
A selection of the new programming includes: Ultimate DJ, a
global Electronic Music competition-style live series executive
produced by Simon Cowell, Patrick Moxey, Hamish Hamilton, Ian
Stewart, and Kelly Belldegrun; a renewed partnership for a second
year with Live Nation to live stream concerts with the addition of
festivals; The Pursuit, a new scripted original long-form series
from Scott Stuber and Beth McCarthy Miller; and multiple new
programs from Yahoo’s Digital Magazines, including I Am Naomi,
starring executive producer Naomi Campbell, and Riding Shotgun with
Michelle Rodriguez, starring executive producer Michelle Rodriguez;
among others.
Yahoo Live is the Ultimate Digital Destination for Live Music
Video and the New Home to Daily Live News, Finance and
Entertainment Programming
Yahoo Live launched in July 2014 as the ultimate destination for
online live music and events, which included a partnership with
Live Nation to stream live concerts throughout the year. Since its
origin, live programming on the site has had more than 110 million
streams.
Yahoo is expanding live video programming to offer more than
ever before. In addition to Ultimate DJ and the continuation of the
successful partnership with Live Nation, Yahoo will add the largest
music festivals and concerts featuring top artists. Additionally,
Yahoo has announced the iHeartRadio Concert Series in partnership
with iHeartMedia to broadcast top events. Superfan Live, which will
offer after-shows for prime time television fan-favorites,
Everybody’s Business, a live weekly show on Yahoo Finance and Yahoo
News Live with Yahoo Global News Anchor Katie Couric and the Yahoo
News team, were also part of the new Live programming
announcement.
Yahoo’s Digital Magazine Channels Expand Offering with 14
Newly Announced Shows that Include Naomi Campbell, Michelle
Rodriguez and Yahoo’s Editors
Yahoo Digital Magazines, which launched in 2014, are now made up
of 13 Digital Magazines, including No. 1 category leaders Yahoo
Style, Yahoo Beauty, Yahoo Movies, Yahoo Travel and Yahoo
Parenting.1 The focus for the first year was about launching with
great writing, photography and design. This year, Yahoo Digital
Magazines are evolving to become full digital video channels. Many
of the company’s Digital Magazines already feature video series
garnering over 1 million views per episode.
Yahoo announced 14 new video series for a total of 47 original
series across Yahoo’s Digital Magazine Channels. In addition to I
Am Naomi and Riding Shotgun, other new series include Thug Kitchen,
YourTech, #OneSmallThing, NewsBites, Viewfinder, Made It With, Made
Good, MLB Condensed Games and Offensive Interference, along with
Superfan Live, Everybody’s Business and Yahoo News Live, which were
included as part of the company’s Live announcement.
Yahoo Announces New Comedy Series “The Pursuit” from Scott
Stuber and Beth McCarthy Miller
Yahoo Screen recently launched the sixth season of Community,
and series premieres of Sin City Saints and Other Space. Adding to
the slate of original long-form programming, Yahoo announced a new
comedy series, The Pursuit, from executive producers Scott Stuber
and Dylan Clark, and director and executive producer Beth McCarthy
Miller. The Pursuit is about what it means to be in your late 20s
in 2015 in Manhattan, with an edgier, 21st century take on Friends
in the era of social media. The series will follow a group of
characters in pursuit of what their generation desires: success,
love, material wealth, happiness...or maybe some, all or none of
the above.
Yahoo Partners with Millward Brown Digital to Enhance Digital
Ad Measurement
Yahoo also announced a new partnership with Millward Brown
Digital, a leader in brand and digital measurement, that will
provide more scalable brand impact measurement for digital ad
campaigns across Yahoo. This offering will enable brand marketers
to measure and optimize brand lift metrics for all their campaigns
across Yahoo and the brands extensive network.
More information about Yahoo’s Digital Content NewFront
announcements can be found at yahoo.tumblr.com and
https://advertising.yahoo.com/Blog/.
1 Source: March 2015 comScore Multi Platform Custom Category
About Yahoo
Yahoo is a guide focused on making users' daily habits inspiring
and entertaining. By creating highly personalized experiences for
our users, we keep people connected to what matters most to them,
across devices and around the world. In turn, we create value for
advertisers by connecting them with the audiences that build their
businesses. Yahoo is headquartered in Sunnyvale, California, and
has offices located throughout the Americas, Asia Pacific (APAC)
and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the
Company's blog (yahoo.tumblr.com).
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150427006484/en/
Yahoo Inc.AJ Sarcione, 212-571-8357sarcione@yahoo-inc.com
Altaba (NASDAQ:AABA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Altaba (NASDAQ:AABA)
Historical Stock Chart
From Apr 2023 to Apr 2024