Yahoo Completes Acquisition of BrightRoll
December 15 2014 - 4:30PM
Business Wire
Yahoo! Inc. today announced it has completed its acquisition of
BrightRoll, Inc.
The transaction will combine Yahoo’s premium desktop and mobile
video advertising inventory with BrightRoll’s programmatic video
platform and publisher relationships to bring substantial value to
advertisers. BrightRoll is a large, growing and profitable business
with net revenues expected to exceed $100 million in 2014. Yahoo
expects the transaction to enhance its EBITDA. Acquiring BrightRoll
will dramatically strengthen Yahoo’s video advertising platform,
making it the largest in the US.
BrightRoll will continue to offer its current suite of
industry-leading products and services. With Yahoo’s additional
investment and global support, BrightRoll’s platform and
advertising solutions will further improve and expand. BrightRoll’s
talented team of approximately 400 employees will remain focused on
digital video advertising.
About Yahoo
Yahoo is focused on making the world’s daily habits inspiring
and entertaining. By creating highly personalized experiences for
our users, we keep people connected to what matters most to them,
across devices and around the world. In turn, we create value for
advertisers by connecting them with the audiences that build their
businesses. Yahoo is headquartered in Sunnyvale, California, and
has offices located throughout the Americas, Asia Pacific (APAC)
and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the
Company's blog (yahoo.tumblr.com).
This press release contains forward-looking statements that
involve risks and uncertainties concerning the effects of Yahoo's
acquisition of BrightRoll, as well as Yahoo's strategic and
operational plans for BrightRoll. Actual events or results may
differ materially from those described in this press release due to
a number of risks and uncertainties. The potential risks and
uncertainties include, among others, that the anticipated benefits
to Yahoo, including enhanced earnings, net revenues from
BrightRoll, and strengthening of Yahoo’s video advertising
platform, may not be realized. More information about potential
factors that could affect Yahoo's business and financial results is
included under the captions, "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations," in the Company's Annual Report on Form 10-K for the
fiscal year ended December 31, 2013 and Quarterly Report on Form
10-Q for the quarter ended September 30, 2014, which are on file
with the Securities and Exchange Commission (“SEC”) and available
at the SEC's website at www.sec.gov.
YahooMedia Relations:Sarah Meron,
408-349-4040media@yahoo-inc.comorInvestor Relations:Joon Huh,
408-349-3382investorrelations@yahoo-inc.com
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