YANUA International Raises Awareness of Panda Conservation With
Saving Pandas(TM) Mobile App
U.S. Ready for 'Panda-monium' This Spring and Summer With Saving
Pandas Events and Promotions Hosted by YANUA International in
Collaboration With Chengdu Panda Base
LOS ANGELES,
CA--(Marketwired - April 23, 2014) - YANUA
International, a strong supporter of the Chengdu Giant Panda
Breeding Research Foundation, invests in a mobile game that raises
awareness of the conservation of Giant Pandas. In collaboration
with the Chengdu Research Base of Giant Panda Breeding, a
non-profit organization engaged in wildlife research, captive
breeding, conservation education, and educational tourism, YANUA
recently launched its Saving Pandas™ mobile app, where players are
challenged to rescue baby pandas from evil space aliens in a series
of unexpected twists and turns. Today, they announced plans for
summer fun to celebrate and spread the word of the game, including
special events, promotions, and partnerships with organizations
like Earthwatch Institute, Giant Panda Zoo, and GoEco.
"Giant Pandas are beloved worldwide and with roughly 1,596 left
in the wild, conservation efforts are critical if we are to
preserve them as a species," said Dr. Richard Helfer, Chairman of
YANUA International. "People -- especially children -- want fun and
engaging ways to learn and be inspired, so it seemed fitting to
launch Saving Pandas mobile app to educate people around the world
about Giant Pandas. We're taking our platform on the road in
collaboration with Chengdu Panda Base, where many Pandas call home
before relocating to a zoo around the world. We'll host events and
promotions, all to engage people in an extraordinary way, on the
topic of panda conservation. We believe that the more we talk about
Saving Pandas, the more people will develop care for the Giant
Pandas."
Coast-to-Coast 'Panda-monium'
Saving Pandas will launch an awareness campaign this spring and
summer with a series of special events, partnerships and social
media promotions. The fun begins with a national 'P-5 Saving Pandas
Sweepstakes' kicking off on April 23, 2014, which at summer's close
will reward one lucky winner with an opportunity to meet the real
P-5 Pandas Five™ and to have a Panda Keeper experience at Chengdu
Panda Base in China. Select zoos will host special events featuring
exclusive fun like Saving Pandas gameplay, photo opportunities and
more. Participating panda lovers will be enlisted as members in the
P-5 Club to spread the love about conservation, receive Saving
Pandas updates and enjoy P-5 Club exclusives.
"Our decision to introduce Saving Pandas through lively events
at zoos and nationwide promotions like the P-5 Saving Pandas
Sweepstakes was made with the intention of reaching as many people
as possible with our inspired story of an endangered species. No
matter the animal that holds a special place in your heart, we're
inviting the public to help us celebrate efforts towards a
responsible, balanced and healthy world," Dr. Helfer concludes.
Be a Panda Hero - Download Saving Pandas Today
Inspired by a group of real Giant Pandas that currently reside
at the Chengdu Panda Base, the 'Saving Pandas' mobile app
characters were inspired by the P-5 Pandas Five, each with their
own distinct personality who together represent a force for
positive change in the world.
- Jin Shi (Golden
Lion) 'The Explorer' - Adventurous and curious. He
is willing to flow with new ideas, and loves to wander.
Courageous with a sharp, analytical mind; the advisor of the
P-5.
- Ying Ying (Welcome)
'The Rockstar' - He is avant-guard, fun, talented
and musically inspired by everything. Ability to charm
others. Loves to be the center of attention. Likes 'The
Dancer.'
- Yin Yin (Recite,
Chant) 'The Dancer' - Kind, compassionate; a
gentle disposition. She is feminine in mannerisms and the way
she moves. Strong character, great resiliency. Likes 'The
Sportsman'.
- Xi Le (Good News,
Happy) 'The Sportsman' - Highly competitive, focused,
a team player and physical leader of theP-5. He is daring and
bold. Always comes to the rescue. A true champion.
- Le Le (Happiness)
'The Artist' - She is a sculptor and renaissance
revivalist. Sees opportunities in everything. Believes in
her art as a force for good. Loves the planet and eco
products.
The adorable and addicting game challenges players to use their
skills to overcome obstacles, hurdles and enemies on unfriendly
planets to save baby pandas abducted by evil space aliens. Players
select a P-5 hero and collect hearts during their journey. In
between levels, facts help educate players about Giant Pandas.
Available in the App Store(SM) for $1.99, 'Saving Pandas' is
played on iPhone®, iPod touch® or iPad®, and it can be downloaded
in English, Japanese, Mandarin, French, Spanish and Portuguese.
Follow 'Saving Pandas' online at www.savingpandas.com -- where
panda lovers can spy the original P-5 via the 24/7 live Panda-Cam
streaming from Chengdu Panda Base. Or engage Saving Pandas on
Facebook; @SavingPandasApp on Twitter; and SavingPandasApp on
Instagram.
ABOUT YANUA INTERNATIONAL
YANUA International Pte Ltd is incorporated in Singapore. YANUA
aspires to be a lifestyle brand rooted in Asian ways of living and
thinking, while recognizing and incorporating the ideals of Western
thought. YANUA is a supporter of the Chengdu Giant Panda Breeding
Research Foundation and is committed to furthering panda research
at Panda Valley.
ABOUT CHENGDU RESEARCH BASE OF GIANT PANDA BREEDING
The Chengdu Research Base of Giant Panda Breeding is a
non-profit organization engaged in wildlife research, captive
breeding, conservation education, and educational tourism. It
is located in Chengdu, Sichuan, People's Republic of
China. The Base was founded in 1987 with six Giant Pandas
rescued from the wild and has grown to 145 Giant Pandas
today.
Chengdu Panda Base possesses a unique and uncompromising
commitment to the conservation of the wild (in situ) population and
the healthy growth of the captive (ex situ) population. It aims to
be a world-class research facility, conservation education center
and international educational tourism destination. For more
information please visit www.panda.org.cn
ABOUT EARTHWATCH INSTITUTE
Earthwatch (www.earthwatch.org) is an international nonprofit
organization that engages people worldwide in scientific field
research and education to promote the understanding and action
necessary for a sustainable environment. Earthwatch has more than
50 expeditions, all over the world, and partners with the world's
top scientists in their field. The Earthwatch On the Trail of
Giant Pandas in China expedition supports the long-term welfare of
giant pandas through volunteer observation and care of the
species.
ABOUT GIANT PANDA ZOO
Giant Panda Zoo (www.giantpandazoo.com) was founded by Jeroen
Jacobs. His panda story started in the summer of 1987 when two
giant pandas visited his home town Antwerp. The first edition of
this website went online on October 15, 2000. Jeroen became one of
the Pambassadors of the Chengdu Research Base of Giant Panda
Breeding in September 2010.
ABOUT GOECO
GoEco (www.goeco.org) was created by experienced volunteers for
people who are eager to travel and contribute to the communities,
wildlife and environments they visit. GoEco offers a selection of
excellent yet affordable volunteer opportunities for ecologically
and socially conscious travelers in more than 30 countries.
The following files are available for download:
- Saving Pandas Mobile App
- SavingPandas StackedLogo
Contact information Marcie PerezThe Regan
Groupmperez@theregangroup.com(310) 675-6161